Event Marketing Manager

EvenUp EvenUp · Vertical AI · United States · Remote · Marketing

This role is for an Event Marketing Manager at EvenUp, a company that uses technology and AI to help personal injury lawyers and victims. The manager will be responsible for planning, executing, and measuring in-person events to build the sales pipeline. This involves collaborating with marketing and sales teams, forecasting event impact on pipeline and revenue, and developing scalable event programs. The role requires 3+ years of B2B event marketing experience, strong project management skills, proficiency in CRM and marketing tech stacks, and willingness to travel.

What you'd actually do

  1. Plan, build, and execute event concepts and experiences targeting prospects and customers through our owned/hosted field marketing events program.
  2. Implement creative, scalable, and in-person experiences to drive new business, upsells, and overall ROI.
  3. Forecast, measure, and report on the impact of event activities on sales pipeline, revenue, and conversion against agreed goals.
  4. Communicate regularly with stakeholders on program results, aggregating findings weekly and monthly for marketing and sales leadership.
  5. Develop templated event programs designed to grow and scale with the company’s expansion.

Skills

Required

  • 3+ years of proven experience in a B2B event marketing role with a focus on demand generation.
  • Exceptional project management skills and the ability to lead cross-functional workstreams to meet strict deadlines.
  • Proven ability to partner with revenue and marketing operations teams while managing third-party vendors and budgets.
  • Excellent interpersonal skills with the ability to deal professionally with senior executives, sales teams, and external vendors.
  • Technical proficiency in Salesforce CRM, Google Workspace, and modern marketing tech stacks.
  • Willingness and ability to travel: Minimum of 20% annual travel (typically 1x per month), with flexibility for peak seasons.

What the JD emphasized

  • Minimum of 20% annual travel