Event Specialist 3

Oracle Oracle · Enterprise · United States

Project leader for a team of event producers executing event marketing programs. This role involves evaluating event objectives, developing event strategies, conducting market research and competitive analysis, and tracking ROI through lead analysis and sales pipeline impact. The specialist will also track event trends to refine strategies and the overall event portfolio.

What you'd actually do

  1. Project leader of a team of event producers who develop and execute event marketing programs.
  2. Meets with Product Marketing, Product Development, Field Sales, Field Marketing, Channels, and other internal groups to evaluate event objectives and requests and provides a recommendation for overall event strategy which maps to stated objective.
  3. Engages in research and competitive analysis to achieve an understanding of industry events and event strategies by topic area, audience segmentation etc.
  4. Researches market conditions which impact/influence event content and messaging such as social, economic, demographic and political factors.
  5. Develops overall strategy for event demand generation.

Skills

Required

  • event marketing
  • event strategy
  • market research
  • competitive analysis
  • demand generation
  • ROI analysis
  • lead analysis
  • sales pipeline analysis

Nice to have

  • project leadership
  • team management