Events Marketing

Clay · Vertical AI · London, United Kingdom · Marketing

This role is for an Events Marketing professional at Clay, a company that uses AI to help organizations turn growth ideas into reality. The role focuses on managing the strategy, production, and delivery of European events to connect with enterprise buyers, partners, and the tech community. The goal is to drive business impact through pipeline, brand awareness, and customer engagement. The role requires experience in B2B event production across European markets, strong production and budget management skills, and the ability to connect event strategy to business outcomes.

What you'd actually do

  1. Drive the European events program: Work with the Head of Events in San Francisco to plan, produce, and deliver a portfolio of B2B events across key European tech hubs, including London, Berlin, Amsterdam, and Stockholm. Formats will range from large-scale conferences to intimate dinners to hosted events at industry summits.
  2. Connect event strategy to business outcomes: Partner with marketing and sales leadership to define event goals, target audiences, and success metrics. Every event should have clear goals and a measurable impact on pipeline, brand awareness, and customer engagement.
  3. Manage events end-to-end and build vendor relationships across Europe: Handle the venue sourcing, vendor negotiations, run-of-show planning, and on-the-day execution. You'll develop a trusted roster of vendors who can deliver consistently at a high standard.
  4. Coordinate cross-functional stakeholders: Lead planning syncs, keep workstreams on track, and ensure that busy internal teams are prepped and aligned without being overwhelmed.
  5. Manage budgets with discipline: Own event budgets, track spend meticulously, negotiate favorable terms, and ensure every pound and euro is well spent.

Skills

Required

  • B2B event production
  • European markets experience
  • Vendor management
  • Budget management
  • Cross-functional coordination
  • Logistics management

Nice to have

  • Strong production instinct
  • Tracking ROI
  • Calm, organised presence under pressure

What the JD emphasized

  • 5+ years of experience
  • Multi-city, multi-country experience