Events Marketing Specialist

Comcast Comcast · Media · Houston, TX

Marketing Specialist role focused on increasing Xfinity product market share through planning and executing marketing initiatives, partnerships, sponsorships, and events. Requires strong communication, planning, and execution skills, with a focus on data-driven strategy refinement and ROI maximization.

What you'd actually do

  1. The Marketing Specialist supports the planning and execution of marketing and communications activities to help increase Xfinity product market share.
  2. Collaborates closely with the Marketing Manager to cultivate robust internal relationships, leveraging the organization's expertise, particularly with teams in Business Development, External Affairs, Construction, and PMO.
  3. The Marketing Specialist will collaborate with leadership team and sales team(s) to strategically identify, plan and execute hyper-local partnerships, sponsorships, and events.
  4. Oversees results, refining strategies through the utilization of data and analytics, with the goal of achieving maximum return on marketing investment.
  5. Effectively communicates and disseminates success stories, competitive insights, and new developments to both internal and external partners.

Skills

Required

  • Communication
  • Marketing
  • Marketing Project Management
  • Product Marketing
  • Relationship Building

Nice to have

  • Competitive Insights
  • Leadership