To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce is seeking an Executive Vice President (EVP) to lead the global Field Marketing team and Demand Generation engine. Reporting directly to the Chief Marketing Officer (CMO), this role is at the intersection of field strategy and execution—owning the marketing motions that drive Agentic Enterprise adoption throughout every region and market segment.
The EVP will serve as a close strategic partner to the Chief Revenue Officer (CRO) and Operating Unit (OU) sales leaders, creating a coordinated global demand generation strategy tied directly to pipeline and revenue.
Responsibilities:
- Own and execute a unified global field marketing and demand generation strategy across all OUs, ensuring alignment with the Agentic Enterprise narrative and key revenue priorities.
- Lead the global demand generation engine, driving pipeline coverage and delivering against annual revenue targets through a systematic pipeline creation and engagement model.
- Partner closely with the product CMOs and OU sales leaders on account-based strategies for enterprise, commercial, and industry segments.
- Champion the use of AI and data to unify demand signals, lead scoring, routing, and automated engagement into a single, cohesive system.
- Serve as a critical strategic partner to the CRO and OU sales leaders, ensuring field marketing resources and programs are closely aligned to revenue priorities and quota attainment.
- Collaborate with Events, Product Marketing, Campaigns, and Communications teams to ensure field programs ladder into the five global Agentic Enterprise campaigns.
- Establish and evolve clear, executive-level measurement frameworks that draw a direct line from marketing investment to the company's most important growth metrics.
- Build and lead a high-performing, geographically distributed team, fostering a culture of accountability, experimentation, and AI-first marketing execution.
- Responsible for managing the global field marketing budget and maintaining operational rigor in a dynamic environment.
Requirements:
- 15+ years of marketing leadership experience, with significant tenure in global field marketing at a large-scale enterprise software or technology company.
- Demonstrable experience leading global field marketing organizations across multiple regions and segments.
- Proven ability to partner closely with sales leadership (ideally at the CRO level) to align marketing investment directly to revenue outcomes.
- Exceptional executive communication and presence with the ability to influence and operate in a highly matrixed organization.
- Deeply analytical mindset, able to connect marketing investment to pipeline, ACV, and business outcomes with precision.
- Bold and action-oriented leader, comfortable leading through ambiguity and moving fast with real accountability.
- Track record of building and motivating diverse, global teams at scale.
- Customer-centric orientation, with a strong understanding of how the enterprise software market operates.
- Fluency in AI-powered marketing tools and a commitment to building an agent-first marketing organization.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $489,000 - $554,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $489,000 - $554,000 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.