Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JPMorgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services—from retail lending and captive financing to commercial offerings such as floorplan products and treasury services, including deposits, cash management, and payment processing.
As the Executive Director of Marketing Transformation & Operations within Chase Auto, you will lead the evolution of the marketing function, combining operational excellence with a bold, technology‑driven transformation agenda. You will be responsible for architecting and executing integrated marketing campaigns while championing modernization initiatives and embedding advanced digital capabilities—such as artificial intelligence, automation, and data‑driven personalization—into core processes.
Job Responsibilities:
- Build, inspire, and lead a high‑performing marketing operations team, fostering a culture of innovation, agility, and continuous learning.
- Architect and oversee the planning, execution, and optimization of integrated marketing campaigns across all channels, ensuring alignment with business objectives and brand vision.
- Lead business case development, strategic planning, and execution for go‑to‑market initiatives, product launches, and customer‑journey programs.
- Direct creative briefings and synchronize execution across cross‑functional teams and external partners.
- Leverage data‑driven insights to monitor, analyze, and enhance campaign performance.
- Spearhead the adoption and integration of advanced marketing‑technology platforms, workflow automation, and AI‑powered solutions.
- Drive a bold innovation agenda, utilizing agile test‑and‑learn approaches to continuously elevate client experience and program effectiveness.
- Lead creative and messaging optimization across all media channels, leveraging emerging technologies and data analytics.
- Oversee marketing operations routines, calendars, and performance metrics to ensure strategic alignment, timely delivery, and exceptional client outcomes.
- Manage budgets and resources with a focus on maximizing ROI, operational efficiency, and cost savings.
- Partner with Legal, Regulatory, and Compliance teams to uphold governance standards and risk‑management practices.
Required Qualifications, Capabilities, and Skills:
- 10+ years of progressive marketing leadership experience, with expertise in transformational go‑to‑market strategy, planning, and execution.
- Proven success leading technology‑driven marketing operations and modernization initiatives, including hands‑on experience with marketing‑technology (martech) platforms and workflow automation.
- Demonstrated experience integrating artificial intelligence, data‑driven personalization, and advanced analytics into marketing strategies and operations.
- A track record of managing large‑scale acquisition, retention, and loyalty campaigns across multimedia channels (digital, social, video, email, direct mail).
- Tech‑savvy thought leader with a growth mindset and a creative, innovative approach to continuous improvement.
- Effective influencer and relationship builder, able to drive outcomes through stakeholder engagement and collaboration.
- Exceptional leadership, negotiation, and team‑building skills; inspires and rallies cross‑functional teams around a common vision.
- Superior written, oral, and presentation skills, with the ability to simplify complex topics and create senior executive‑level communications.
- Strong attention to detail, a sense of urgency, and a commitment to flawless execution.
- Executive presence and the ability to build trust and respect with business partners and team members.
- Skilled in project management, budgeting, strategic planning, and vendor/agency management.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Professional certifications in digital marketing, marketing technology, analytics, or project management strongly preferred.
- Experience with leading martech platforms and AI‑driven marketing solutions.
- Background in financial services, automotive, or other regulated industries is a plus.
- Proven success in change management, transformation, or process‑improvement initiatives.
- Experience working in large, matrixed organizations and leading cross‑functional teams.