Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Responsible for the creation, implementation and achievement of advertising sales activities for a geographic area and/or industry. Works with assigned staff to achieve revenue targets associated with regions or segments of accountability. Controls major and complex accounts. Develops goals and objectives in alignment with organizational business strategy. Develops and manages budget. Designs training and motivational programs to improve performance of sales. Focuses on collaboration and building relationships to work as integrated teams. Delegates the work of sales staff and continually evaluates sales performance and modifies plans to achieve better results. Provides strategic leadership and direction for team.
Job Description
Core Responsibilities
- Establishes strategies and process for all sales initiatives including execution plans.
- Serves as escalation for issues related to current policy guidelines.
- Develops local/national and/or regional advertising sales plan and promotional approaches including identification of objectives, strategies and action programs to produce revenue toward achievement of set goals.
- Controls operations to adhere to operating budget, meet budgeted revenue and cash flow objectives.
- Establishes and ensures the execution of short and long-term advertising revenue goals.
- Ensures maintenance of contacts, advertisements and availability inventory.
- Formulate and cultivate partnership relationships with clients. Develops and manages client list and account territories to maximize revenue.
- Establishes budgets and reviews rate structures. Reports all sales revenue and ensures accuracy.
- Directs the production of advertising sales to assure that creative advertising content standards are upheld, utilizing latest video techniques to produce quality advertising from a technical standpoint.
- Provides motivation for advertising sales personnel through individual contact, goal setting, periodic meetings, incentive plans/contest and a positive working environment.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Leadership, Sales Management, Strategy Development
Compensation
Primary Location Pay Range: $222,683.32 - $334,024.98
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
10 Years +
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.