Executive Producer - Global Events

Oracle Oracle · Enterprise · United States

Project leader for a team of event producers developing and executing event marketing programs. Evaluates event objectives, develops overall event strategy, conducts market research and competitive analysis, refines messaging, and tracks ROI. Focuses on event demand generation and portfolio trending.

What you'd actually do

  1. Project leader of a team of event producers who develop and execute event marketing programs.
  2. Meets with Product Marketing, Product Development, Field Sales, Field Marketing, Channels, and other internal groups to evaluate event objectives and requests and provides a recommendation for overall event strategy which maps to stated objective.
  3. Engages in research and competitive analysis to achieve an understanding of industry events and event strategies by topic area, audience segmentation etc.
  4. Researches market conditions which impact/influence event content and messaging such as social, economic, demographic and political factors.
  5. Develops overall strategy for event demand generation.

Skills

Required

  • event marketing
  • project leadership
  • event strategy development
  • market research
  • competitive analysis
  • ROI analysis

Nice to have

  • event production
  • demand generation
  • messaging and creative development