Experience Design (xd) Principal, Content Design - Bank of America Experience Design

Bank of America Bank of America · Banking · San Francisco, CA +6

This role is an AI-first content and experience orchestrator for Bank of America's digital platforms and Erica, their AI Virtual Assistant. The Principal Experience Designer will lead and raise craft delivery quality for an interdisciplinary product design team, focusing on AI-powered experience platforms and ecosystems. Responsibilities include designing semantic systems, specifying agentic behaviors, leading exploration of new AI interaction models, and serving as a craft expert and strategic thought partner to executives on AI investment and direction. The role emphasizes guiding enterprise-wide adoption of AI and agentic processes, ensuring AI experiences are safe, scalable, and high quality.

What you'd actually do

  1. Lead and evolve AI-powered experience platforms and ecosystems, not just individual features, spanning agent frameworks, orchestration layers, governance tooling, and experimentation systems.
  2. Design and govern semantic systems including taxonomies, ontologies, embeddings, retrieval strategies, evaluation signals, and feedback loops that enable scalable, high-trust AI experiences.
  3. Specify agentic behaviors, manage taxonomy, enforce brand voice and compliance as key part of building, measuring and testing the loops that keep experiences safe, scalable, and high quality.
  4. Lead exploration, prototyping, and validation of new AI interaction models, agent patterns, and multimodal experiences, translating into production-grade capabilities.
  5. Serve as a craft expert, ambassador, and role model, influencing across design, product, engineering, data science, legal, and compliance; setting standards and direction without direct people management.

Skills

Required

  • 10+ years of design experience in a role demonstrating mastery in multidisciplinary content design
  • portfolio showcasing your proven expertise

What the JD emphasized

  • AI-first content and experience orchestrator
  • leading enterprise level craft of multi-disciplinary Experience Design (XD) delivery
  • partner with the highest Executive levels to influence investment, strategy, and alignment
  • guide and continuously improve enterprise-wide adoption of AI and agentic processes
  • AI-powered experience platforms and ecosystems
  • agent frameworks
  • orchestration layers
  • semantic systems
  • agentic behaviors
  • AI interaction models
  • agent patterns
  • AI conversations
  • AI system behavior
  • AI initiatives
  • AI investment decisions

Other signals

  • AI-first content and experience orchestrator
  • leading enterprise level craft of multi-disciplinary Experience Design (XD) delivery
  • partner with the highest Executive levels to influence investment, strategy, and alignment
  • guide and continuously improve enterprise-wide adoption of AI and agentic processes