The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. As our Experiential Designer, you will bring Asana’s brand to life across physical and hybrid environments, focusing on marquee events like the Work Innovation Summit and internal milestones like SKO. You will sit within the Brand team, partnering with Events and Field Marketing to design end-to-end experiences ranging from stage design to interactive moments. We’re looking for a hands-on design generalist to help define how Asana shows up in physical spaces while raising the bar for craft, consistency, and speed.
This role is based in our San Francisco office with an office-centric hybrid schedule.
The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays.
Working from home on Fridays depends on the type of work you do and the teams with which you partner.
If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
- Design and execute experiential brand work across owned and third-party events, including environments, signage, and stage design.
- Own major components of the Work Innovation Summit, driving design from initial concept through final physical production.
- Translate complex event concepts into cohesive, end-to-end attendee experiences across both physical and digital touchpoints.
- Partner directly with production partners, fabricators, and vendors to ensure design intent is executed at the highest level of craft.
- Develop scalable design frameworks that allow field teams and global partners to execute within brand standards.
- Collaborate with cross-functional stakeholders in Marketing and Events to shape strategic ideas early in the creative process.
- Support on-site execution for key events, adapting quickly to real-time constraints and environmental changes.
- Explore and apply AI tools to accelerate concept development, iteration, and production efficiency.
About you
- 6-8 years of experience in brand, experiential, or environmental design, ideally within the technology sector or a high-growth agency.
- A strong portfolio demonstrating ownership of integrated brand experiences and a deep understanding of spatial thinking.
- Expertise in translating complex brand systems into physical and immersive environments with precision and clarity.
- Proven ability to work with production vendors and AV teams, with a solid grasp of materials and build constraints.
- Highly proficient in Figma and Adobe Creative Suite, with the ability to carry work from concept through final production.
- Strong collaboration skills and the ability to influence cross-functional partners in a fast-paced, iterative environment.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Experience with motion or 3D design tools is a plus, though not required for success in this role.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $182,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
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About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
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