零售电商运营经理

Pfizer Pfizer · Pharma · Shanghai, China

This role is for a Retail E-commerce Operations Manager at Pfizer, focusing on managing brand activities and overall operations on third-party e-commerce platforms (B2C). The responsibilities include designing and executing brand campaigns, achieving sales targets, optimizing patient services, coordinating resources, analyzing market trends and data, and managing relationships with e-commerce platforms. The role requires experience in e-commerce operations, brand marketing, and understanding of pharmaceutical regulations.

What you'd actually do

  1. 负责对应零售品牌在第三方电商平台的销售目标制定与销售运营：依据品牌的销售策略制定线上营销策略，结合市场分析与自身分析，主导制定线上运营策略并主导与制订月度的销售计划，能够协调调动关键资源（如供应链、资金、公司内部配合等）并明确预算、资源分配，能够针对市场变化及时做出灵活的反应，确保销售目标的达成
  2. 负责对应第三方电商平台的管理跟进，深度挖掘电商平台可以提供的平台价值，能够通过外部电商平台的合作及其关联资源的能力更多支持业务需求，把握网络市场的整体趋势和发展动向，完成创新相关的电商平台的策略和执行，例如医生教育、患者教育、患者管理、创新支付等
  3. 负责对应电商渠道产品价值链观察，并上报公司，使公司能够得到准确的市场信息及执行情况
  4. 负责对应电商平台活动有效性评估及推广费用的分析，费用控制在预算内
  5. 负责完成对应电商平台的数据分析和整理，及时跟进和反馈数据，收集、整理相关市场信息，包括平台动态、竞争动态等，进行有效分析并整理成相应格式的汇报文档，为公司业务创新开拓提供平台和数据支持

Skills

Required

  • Excellent oral and written communication skills, presentation and facilitation skills
  • English reading and writing ability and oral expression ability
  • Strong interpersonal skills and influence, as well as communication skills
  • Manage projects through technical solutions, including appropriate Microsoft Office programs (i.e. Word, Excel, PowerPoint, Project, Visio) and SharePoint

Nice to have

  • Marketing and Market Research
  • Marketing and pharmaceutical related majors preferred
  • Strong execution ability, able to react and execute quickly
  • Good brand marketing planning ability and market insight ability
  • Strong project operation and coordination ability, able to foresee risks and manage project risks
  • Proficient in pharmaceutical website, thematic planning, online promotion and operation methods
  • Dare to break through, dare to innovate, and be able to work tirelessly to integrate multiple resources and methods to achieve goals
  • Strong sense of achievement motivation, strong execution ability, good planning and time management skills
  • Good communication skills, able to withstand pressure
  • Strong market insight ability, enthusiasm for new knowledge, technologies and tools, and ability to adapt quickly to change

What the JD emphasized

  • 3年以上电商运营经验
  • 5-10年以上互联网或医药行业工作经验
  • 了解医药行业相关管理法律法规、合规要求和管理规范