Field Enablement Program Manager

Contentful Contentful · Enterprise · San Francisco, CA · Sales

This role is for a Field Enablement Program Manager at Contentful, a digital experience platform company that incorporates AI capabilities. The role focuses on building and delivering programs to empower Go-To-Market (GTM) teams, including Sales and Solution Engineering, to improve field readiness and drive revenue growth. Responsibilities include designing and delivering enablement programs, partnering with leadership, collaborating cross-functionally, and measuring performance. The role requires experience in enablement, program management, sales processes, and training delivery, with preferred qualifications in SaaS and enablement program design.

What you'd actually do

  1. Design and deliver structured enablement programs tailored to Sales, Solution Engineering, Customer Experience and Partner Manager roles
  2. Partner closely with our Sales and broader Field leadership team on initiatives that strengthen core Sales capabilities and drive revenue growth
  3. Own cross-functional collaboration with Marketing, Finance, People and Operations to support company-wide enablement goals
  4. Contribute to measurable performance by using KPIs, dashboards, and feedback loops to optimize enablement outcomes
  5. Act as a program owner and facilitator, delivering in-person and virtual training, e-learning experiences, and onboarding integration

Skills

Required

  • 3–5 years of experience in Enablement, Program Management, Sales, or Customer Experience roles
  • Understanding of key Sales roles, GTM processes, and measurement
  • Training delivery experience or an aptitude to deliver in-person/virtual training
  • Strong project management skills
  • Comfort operating autonomously
  • Effective communicator and facilitator
  • Experience with global stakeholder management
  • Proficiency with enablement platforms, Salesforce, LMS systems, and content management tools

Nice to have

  • Background in SaaS or Cloud Technology
  • Track record in enablement program design
  • High emotional intelligence
  • Growth mindset

What the JD emphasized

  • Understanding of key Sales roles, GTM processes, and measurement