Key Responsibilities
- Plan, execute and optimise quarterly field marketing programs that support ANZ pipeline, revenue and customer engagement goals across demand generation, ABM, customer marketing and channel marketing.
- Deliver integrated campaigns across digital, nurture, webinars, in-person events, partner programs, executive engagement and sales activation.
- Manage webinars and in-person events from planning through to promotion, execution, follow-up and performance reporting, ensuring strong attendance, engagement and pipeline contribution.
- Develop targeted ABM programs for priority accounts, industries and segments in partnership with sales, SDR/BDR, pre-sales and partner teams.
- Support customer marketing initiatives including customer events, advocacy, lifecycle campaigns, newsletters, case studies and expansion-focused programs.
- Track campaign performance, conversion rates, pipeline contribution and ROI, using insights to improve future programs and optimise budget, vendors and campaign activity.
Experience and Skills
- Experience in a B2B sales, SDR/BDR, marketing, customer-facing or partner-facing role, with an interest in building a career in field marketing.
- Exposure to, or curiosity about, field marketing, demand generation, ABM, customer marketing, channel marketing, events or growth marketing.
- Understanding of how sales and marketing work together to create pipeline, engage accounts and support deal progression.
- Comfortable working with sales, SDR/BDR, pre-sales, partner and marketing teams to support campaigns, lead follow-up and account engagement.
- Able to use data, feedback and campaign results to understand what is working and identify practical ways to improve.
- Strong organisational, communication and stakeholder management skills, with a proactive, collaborative and learning-oriented approach.
Career Level - IC4