Field Marketing Lead (12 Month Fixed Term)

Braze Braze · Enterprise · Berlin, Germany · Marketing

The Field Marketing Lead will be responsible for leading field marketing and partner events for the EMEA region, strategizing, evaluating, and executing regional events to deliver on pipeline objectives. This role involves managing event calendars, working cross-functionally, driving regional event programming, collaborating with partnerships teams, and measuring event success against KPIs.

What you'd actually do

  1. Lead the annual events calendar including: strategy and execution of all EMEA events from concept to execution, including venue and vendor sourcing, project management and budget reconciliation
  2. Work cross-functionally (with marketing and regional stakeholders) to ensure all deliverables and deadlines are identified and met throughout the development, budget and fee negotiations, legal compliance, design, programming, and enablement phases of projects, including working closely with global event counterparts at HQ as needed
  3. Drive regional event programming and content delivery – being the project lead with HQ content leads to help programming/speakers on the development of content, and then manage how event programming is shared during and post event
  4. Collaborate effectively with EMEA Partnerships and Partner Marketing in HQ to ensure partners are leveraged to drive field marketing strategy and pipeline goals
  5. Lead the Central region go-to-market event enablement on monthly/quarterly event plans with Sales and Success teams

Skills

Required

  • 5 years experience as a field marketer/event production manager/producer at a B2B SaaS company
  • Field marketing, events and event management are your passion
  • Experience working with partners to run co-branded events
  • Organized and has an incredible attention to detail
  • Able to prioritize and juggle multiple projects at once
  • Outgoing and able to lead informational sessions with regional go-to-market team
  • Works well within a fast-paced environment and can adapt to changes easily and efficiently
  • Clever problem solver who is comfortable making decisions and/or collaborating with team members. Not afraid to ask questions or raise concerns
  • A polished and professional demeanor with an eye for excellence
  • Vendor management skills able to drive vendor relationships to strategic end
  • Extensive travel for assigned projects

Nice to have

  • Experience at industry events like DMEXCO, OMR is a plus

What the JD emphasized

  • 12 month fixed-term contract