Field Marketing Manager

ServiceNow ServiceNow · Enterprise · Tokyo, Japan · Marketing, Communications, and Brand

This role is a Field Marketing Manager at ServiceNow, focusing on driving marketing events and campaigns for Executive Programs and Partner Marketing in Japan. The role involves managing field events, partner sponsorships, workshops, and localizing global marketing programs. While the job description mentions experience in leveraging or critically thinking about how to integrate AI into work processes, the core responsibilities are in marketing execution, campaign management, budget tracking, and stakeholder collaboration, not in building or shipping AI models or systems.

What you'd actually do

  1. Drive and execute marketing events and campaigns to deliver pipeline coverage for the Japan sales organization specifically for: Executive Programs and Partner Marketing
  2. Primarily this role will manage and execute the following as required: Field events including CxO events, Roundtables and hospitality events (Ex. Seminar and Golf, F1 experience)
  3. Partner owned sponsorships
  4. Workshops for partner enablement and seminars owned by partner
  5. Localize and execute global partner marketing programs and campaigns in country

Skills

Required

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
  • Minimum 5 years of practical experience in program management, lead generation or marketing assistant role within an IT or High Tech environment
  • Executive Marketing Experience and Partner Marketing Experience
  • Ability to work in a team and metrics-driven environment
  • Excellent cross-team collaboration, communication and organisational skills
  • Creative and innovative thinking
  • Experience in a fast-paced environment and the ability to deliver to ambitious deadlines
  • Strong attention to detail with the ability to handle multiple projects simultaneously
  • An entrepreneurial spirit
  • Problem solving skills
  • Personal initiative
  • Good people management/relationship skills
  • Resourceful and driven
  • Excellent oral and written communication in Japanese and English
  • Interpersonal skills
  • Analytical skills
  • Self-starter
  • Ability to prioritise, multi-task, manage projects, meet deadlines, and deliver results
  • Proficient in Microsoft OOice: PowerPoint, Excel, Word

What the JD emphasized

  • Minimum 5 years of practical experience in program management, lead generation or marketing assistant role within an IT or High Tech environment
  • Executive Marketing Experience and Partner Marketing Experience
  • Heavy emphasis will be placed on problem solving skills, personal initiative and good people management/relationship skills.
  • Candidate must be a self-starter and comfortably working with minimum direction and limited information.
  • Must have the ability to prioritise, multi-task, manage projects, meet deadlines, and deliver results with limited time and resources.