Field Marketing Manager

Anthropic Anthropic · AI Frontier · San Francisco, CA · Marketing & Brand

This role is for a Field Marketing Manager at Anthropic, an AI company. The manager will own and scale the field marketing strategy across North America, focusing on building pipeline and accelerating revenue through events and programs. Responsibilities include end-to-end strategy, planning, and execution of field events, driving pipeline generation, cross-functional collaboration with sales and marketing teams, and managing budgets. The role requires significant experience in B2B SaaS field marketing, a strong focus on pipeline and revenue impact, and excellent project management and communication skills.

What you'd actually do

  1. Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows
  2. Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
  3. Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
  4. Manage field marketing budgets with a bias toward efficiency and measurable outcomes

Skills

Required

  • 7+ years of field marketing or event marketing experience in B2B SaaS
  • Experience at a late-stage technology startup or hyper-growth public technology company
  • Proven track record of driving pipeline through field programs
  • Highly self-directed and execution-oriented mindset
  • Strong project management skills
  • Deep experience working cross-functionally with sales, BDR, and demand generation teams
  • Excellent communication skills
  • Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)

Nice to have

  • ABM experience
  • Comfort using intent data to drive targeted event and account strategies
  • Experience at a high-growth startup or scale-up
  • Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs

What the JD emphasized

  • proven track record of building and executing impactful field programs that move the needle for sales
  • Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
  • 7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required
  • A proven track record of driving pipeline through field programs — you think in terms of pipeline and revenue, not just attendance