Field Marketing Manager

Autodesk Autodesk · Enterprise · Dubai, United Arab Emirates

This Field Marketing Manager role at Autodesk focuses on growing business across EMEA through digital mediums, with a priority on UAE and Saudi Arabia. The role sits at the intersection of Sales and Marketing, translating commercial priorities into regionally relevant marketing programs that generate demand, support pipeline growth, and strengthen customer engagement. Responsibilities include planning and executing integrated campaigns, programs, and events aligned to business goals in the architecture, engineering, and construction industries. The ideal candidate is strategic, independent, and can build strong relationships in a matrixed tech environment. Experience with B2B SaaS campaign marketing, demand generation, and understanding of GCC go-to-market dynamics is required. Familiarity with tools like Marketo and LLM tools (e.g., ChatGPT/Claude) is mentioned, but not as a core requirement for building AI.

What you'd actually do

  1. Partner closely with regional Sales leaders and global marketing teams to translate business priorities into field marketing plans that support pipeline creation and revenue growth
  2. Activate go-to-market strategy in-region through scalable 1:Many marketing programs aligned to EMEA geo priorities, coupled with a strong focus on field execution the UAE and Saudi Arabia
  3. Design and execute multi-channel demand generation programs that support pipeline creation, account engagement at scale, and opportunity progression across segments and territories
  4. Translate global marketing priorities into localized geo plays that reflect regional market needs, customer context, and commercial priorities
  5. Work with Sales to define priority ICPs, segments, and target areas of focus, ensuring marketing efforts align to revenue opportunities and territory needs

Skills

Required

  • BA, B.Comm, or equivalent degree in Marketing, Communications, or related field, or equivalent work experience
  • 8+ years of experience in B2B SaaS campaign marketing, demand generation, or field marketing
  • Understanding of regional go-to-market dynamics across the GCC, especially the UAE and Saudi Arabia
  • Strong interpersonal skills to build trusted relationships and influence effectively in a fast-changing, matrixed environment
  • Self-starter who can work independently, take initiative, and manage priorities proactively
  • Excellent written and verbal communication skills, including cross-functional collaboration and the ability to develop campaign materials (assets, briefs, messaging, and presentations)
  • Data-driven and tool-savvy: able to analyze and report marketing/sales performance, with experience using tools such as 6sense, Allocadia, Marketo, and LLM tools (e.g., ChatGPT/Claude); familiarity with analytics tools a plus

Nice to have

  • Experience marketing to architecture, engineering, construction, or adjacent technology audiences
  • Experience in marketing to public sector is advantageous, but not required
  • Confidence operating in a matrixed global organization where influence, judgment, and prioritization matter
  • A practical, commercially minded approach balanced with creativity and curiosity

What the JD emphasized

  • 8+ years of experience in B2B SaaS campaign marketing, demand generation, or field marketing
  • Understanding of regional go-to-market dynamics across the GCC, especially the UAE and Saudi Arabia
  • Strong interpersonal skills to build trusted relationships and influence effectively in a fast-changing, matrixed environment
  • Self-starter who can work independently, take initiative, and manage priorities proactively
  • Excellent written and verbal communication skills, including cross-functional collaboration and the ability to develop campaign materials (assets, briefs, messaging, and presentations)