Field Marketing Manager, East

Glean Glean · Enterprise · Marketing

Glean is looking for a Field Marketing Manager to scale their East region field marketing strategy. This role will own creating experiential events and engaging programs to bring the Glean message to target personas, aligned with regional sales priorities. Responsibilities include driving strategy, planning, execution, and success of field marketing programs, developing strategies for new logo acquisition and expansion, creating programs to tell the Glean story, innovating with in-person and virtual programs, evaluating ROI, and acting as an intermediary between marketing and sales teams. Requires 4+ years in B2B SaaS field marketing or events, a deadline-driven mindset, strong communication and project management skills, and comfort with ambiguity. Travel is required.

What you'd actually do

  1. As our field marketing manager in the East region, you will be responsible for driving the strategy, planning, execution, and success of our field marketing programs as we continue to scale the region
  2. Develop a dynamic strategy that is a mix of both new logo acquisition and expansion into existing accounts
  3. Tap into your creative side to build programs that tell the Glean story and capture the attention of our target audience
  4. Innovate and experiment with both in-person and virtual programs
  5. Own programs end-to-end in a fast-paced environment with excellent attention to detail and execution
  6. Objectively evaluate the ROI on programs and adjust tactics to drive true revenue results for the company
  7. Act as the intermediary between the marketing and field sales teams to ensure alignment and understanding of programs, goals, and outcomes

Skills

Required

  • 4+ years experience in a B2B SaaS field marketing or events role
  • Deadline-driven mindset with ability to manage multiple projects on your own
  • High comfort level communicating with various stakeholders across marketing, sales, customer success, product, executive leadership, and our customers
  • Experience in creating and implementing successful field marketing programs that generate high value, and high intent leads
  • Strong interpersonal and communication skills with a focus on relationship-building
  • exceptional project management skills and extreme attention to detail

What the JD emphasized

  • Comfort with ambiguity is required