Field Marketing Manager

Harvey Harvey · AI Frontier · London, United Kingdom · Marketing

This role is for a Field Marketing Manager at Harvey, an AI company transforming legal and professional services. The manager will own and execute the UK field marketing strategy, including planning and delivering events, regional activations, and integrated campaigns to drive pipeline, lead generation, and revenue. The role requires experience in B2B SaaS field marketing, strong partnerships with GTM teams, and the ability to develop scalable playbooks and manage external agencies. Experience marketing to legal or financial services is a plus.

What you'd actually do

  1. Own the planning and execution of EMEA field marketing programmes, including first-party events (executive dinners, roundtables, workshops, community building events) and third-party events (conferences, sponsorships, partner activations).
  2. Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
  3. Partner closely with the EMEA GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
  4. Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
  5. Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.

Skills

Required

  • 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
  • Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
  • Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
  • Excellent communication, organisation, and stakeholder management skills, with a high bar for execution and detail.

Nice to have

  • Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.
  • Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.

What the JD emphasized

  • Own the planning and execution
  • drive measurable pipeline and lead generation
  • Partner closely with the EMEA GTM team
  • Manage end-to-end event delivery
  • Lead the development of scalable field marketing playbooks