Field Marketing Manager, Emea

Webflow Webflow · Enterprise · London, United Kingdom · Hybrid · Marketing

This role is for a Field Marketing Manager at Webflow, an AI-native Digital Experience Platform company. The manager will be responsible for building and owning the field marketing presence in EMEA, including strategy, planning, execution of events, ABM, budget management, and reporting. The role requires 5+ years of field marketing experience, proficiency in Salesforce and Marketo, and a willingness to travel. The company emphasizes building, autonomy, and connecting field activity to revenue outcomes.

What you'd actually do

  1. Own the strategy, planning, and execution of Webflow's EMEA field marketing programs — including third-party sponsorships, executive dinners, roadshows, and partner events — while contributing to select global programs and initiatives
  2. Build and execute account-based marketing (ABM) plans in close partnership with the EMEA sales team, ensuring field programs are directly mapped to pipeline goals and top-account engagement
  3. Develop and maintain strong working relationships with EMEA sales leadership, acting as the connective tissue between field marketing activity and revenue outcomes in the region
  4. Manage program budgets end-to-end — building forecasts, tracking spend, and consistently delivering programs on or under budget without sacrificing quality
  5. Track, measure, and report on field marketing performance across the region — including pipeline contribution, event ROI, and account engagement — and use those insights to continuously sharpen the regional strategy

Skills

Required

  • 5+ years of field marketing experience with direct ownership of EMEA programs, campaigns, and events
  • Degree in Marketing, Communications, Business, or a related field or equivalent professional experience
  • Demonstrated experience executing a range of field marketing formats sponsorships, executive dinners, roadshows, partner events, and ABM programs — across multiple EMEA markets
  • Proficiency in Salesforce and Marketo
  • experience with Bizzabo or a comparable event management platform
  • Ability and genuine enthusiasm for international travel, with availability to support 20+ events per year across the EMEA region
  • Business-level fluency in English

Nice to have

  • additional European language skills are a plus

What the JD emphasized

  • build and own Webflow's field marketing presence across Europe
  • build Webflow's field marketing motion in EMEA from the ground up
  • author it
  • first field marketing hire in the region
  • ownership
  • autonomy
  • entrepreneurial energy
  • boots on the ground
  • 5+ years of field marketing experience with direct ownership of EMEA programs, campaigns, and events
  • Demonstrated experience executing a range of field marketing formats
  • Ability and genuine enthusiasm for international travel
  • support 20+ events per year across the EMEA region
  • building — you see an undefined market presence not as a lack of infrastructure, but as an opportunity to create something that lasts
  • Operate with high autonomy — you're comfortable making decisions without a full playbook
  • Think in pipeline, not just programs — you connect field activity to revenue outcomes and hold yourself accountable to both
  • Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact