Field Marketing Manager - Mid-market, West

Verkada · Enterprise · Austin, Bayoffice · Field Marketing & Events

Verkada is seeking a Field Marketing Manager for their Mid-Market segment. This role will be responsible for defining strategic direction of regional campaigns and event strategy to build pipeline and deepen relationships with top accounts. The manager will partner with sales and channel leadership, execute regional campaigns and events, and collaborate with Product Marketers. The ideal candidate has 5-8 years of B2B marketing experience and a proven track record of executing demand generation programs.

What you'd actually do

  1. Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
  2. Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
  3. Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  4. Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
  5. Work with top channel partners to develop their overall marketing and customer engagement approach

Skills

Required

  • B2B marketing experience
  • Logistically execute on multiple concurrent events
  • Experience working with channel or strategic partners
  • Develop understanding of main personas
  • Act as an advisor and peer with sales leadership
  • Entrepreneurial spirit
  • Proven track record executing creative or out-of-the-box event and demand generation programs

Nice to have

  • Willingness to travel 30-40% of the time

What the JD emphasized

  • 5-8 years of B2B marketing experience