Field Marketing Manager - Northern Europe

Verkada · Enterprise · Netherlands · Remote · Field Marketing & Events

This role is for a Field Marketing Manager in Northern Europe for Verkada, a company that provides an AI-powered physical security platform. The role focuses on regional marketing strategy, event execution, and demand generation to expand the company's footprint. It requires experience in B2B events marketing and demand generation, data analysis, and relationship building with sales teams, customers, and partners.

What you'd actually do

  1. Serve as the “CMO” for your territory—owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives.
  2. Become the ‘go-to’ person for marketing in the Benelux and Nordic regions, and act as the advocate/evangelist for our marketing strategy. Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results. Build face-to-face relationships with these stakeholders on a regular basis
  3. Demonstrate ability to build relationships with European customers and thought-leadership bodies, and use this input to enhance marketing outcomes
  4. Refine field marketing strategies & processes.
  5. Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region.

Skills

Required

  • events marketing
  • demand generation
  • B2B
  • fast-growing tech company
  • Northern European
  • innovative and multi-part event and demand generation programs
  • data and metrics to drive improvements
  • Microsoft Excel to manipulate and analyse data
  • travel as needed to events & conferences
  • Bachelor's degree

Nice to have

  • Understanding of how to work with Value Added Resellers and Distributors
  • Ability to partner with and provide consultative input to senior sales leaders
  • Ability to engage customers and partners in dialogue about their business needs and security solutions