Field Marketing Manager, Startups

Fireworks AI Fireworks AI · Data AI · San Mateo, CA · Go To Market

Field Marketing Manager for a generative AI infrastructure company, focused on building and executing event and community programs for startup founders and early-stage operators to drive pipeline and revenue.

What you'd actually do

  1. Create top notch experiences to delight customers and prospects, with a guest-first approach to creating field events and experiences that bring our brand and product to life.
  2. Own end-to-end planning, execution, vendors, budgets, timelines of all event and field programs, including executive dinners, roundtables. workshops, trade-shows, and co-sponsored partner activations.
  3. Drive measurable pipeline and revenue impact from every program
  4. Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
  5. Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts

Skills

Required

  • Field marketing or event marketing experience in B2B SaaS
  • Cross-functional collaboration
  • CRM and marketing automation software
  • Salesforce

Nice to have

  • Startup or hyper-growth company experience
  • Bay Area experience
  • Startup marketing (B2B startup / founder-led GTM)
  • Delivering both in-person field events & larger scale user conferences
  • Familiarity with the AI/ML landscape

What the JD emphasized

  • 5 + years of field marketing or event marketing experience in B2B SaaS
  • Must is Salesforce