Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
We are pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands, or franchises, so they become part of the zeitgeist for longer periods of time.
That’s where you come in. We’re seeking someone to work with the Global Product Development and Creative team here in EMEA to set creative direction and drive innovation through the lens of food and beverage to create excellent product merchandise that supports storytelling as it relates to Netflix titles and content. You will work closely with licensees to drive that creativity from concept to production, including product approvals at all stages of execution. This person understands how to build compelling product ranges by translating core brand attributes and into compelling and conversation driving ranges utilizing style guide creative assets to achieve outstanding assortments.
To succeed in this role, you will need:
- Be an integral part of the EMEA PDC team covering all product development aspects of the CP business across all local markets.
- Lead the development and execution of Netflix properties in how they turn up across all food and beverage categories.
- Manage freelancers and outside agencies in the development of creative tools, such as mood boards, product mock ups and other needs to assist in driving the creative direction of products from Infant to Adult.
- Partner with licensees to drive innovation and supply feedback from concept to final product approval ensuring brand vision, design quality and product integrity.
- Manage and maintain product approvals in a timely manner through the internal product approval system.
- Build and maintain close relationships with cross functional teams such as Licensing, MSD and Retail Marketing to support overall brand vision.
- Align with key stakeholders across content makers, brand partnerships, BLA, creative marketing and regional marketing teams where applicable to maximize the impact of our strategies.
What We Need From You
10+ years of experience in directing creative vision for food and beverage product development categories, with either vertical or entertainment/licensed brands or retail.
Demonstrated ability to innovate and bring storytelling and joy into creative execution and product development.
Ongoing observation and knowledge of food & beverage (F&B) trends and new product development (NPD), and the ability to apply that knowledge to direct brand vision and create compelling products.
Understanding of the competitive brand and European retail landscape.
Ability to communicate clearly and effectively with contractors and agencies in soliciting creative projects and deliverables.
Effective communication skills across formats (e.g., written, visual, and/or verbal).
Essential project and time management skills.
EMEA regional experience required and multilingual is advantageous.
Adobe Illustrator and Photoshop skills are a must.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.