Forward Deployed Marketer

Cognition Cognition · Coding AI · San Francisco, CA · Marketing

This role is for a Forward Deployed Marketer at an applied AI lab that builds end-to-end software agents. The marketer will embed with enterprise accounts to find and tell stories of business impact using AI agents, focusing on marketing that educates prospects on what the AI can do in real businesses. Responsibilities include building relationships with customers and internal teams, identifying use cases, producing customer stories across various formats, managing PR, building customer reference programs, and enabling sales teams. Requires 4+ years of enterprise customer stakeholder management, strong storytelling, intellectual curiosity, sales instincts, and technical understanding to communicate with engineering leaders.

What you'd actually do

  1. Embed in a portfolio of Majors accounts. Build relationships with the AE, the customer's engineering leaders, and the champions inside the account.
  2. Find mutually beneficial plays for the customer and Cognition, by deeply understanding their priorities, blockers, and proposing solutions.
  3. Identify the use cases worth telling externally and turn them into customer stories, press placements, executive bylines, keynote talks, and joint campaigns.
  4. Produce customer stories across formats: written deep dives, video, photography, conference talks.
  5. Run customer PR — joint announcements, press placements, executive interviews.

Skills

Required

  • deep stakeholder management with enterprise customers
  • working with Fortune 500 customers
  • navigating procurement, legal, comms, and executive sponsors
  • Excellent written and verbal storytelling abilities
  • Intellectual curiosity
  • Sales instincts
  • Ability to go deep enough technically to tell engineering stories
  • Highly organized
  • wrangling stakeholders

Nice to have

  • Forward-deployed engineering & strategy roles
  • customer marketing
  • enterprise sales
  • enterprise comms backgrounds

What the JD emphasized

  • 4+ years in a role that required deep stakeholder management with enterprise customers
  • A track record of working with Fortune 500 customers, navigating procurement, legal, comms, and executive sponsors to get things done
  • Ability to go deep enough technically to tell engineering stories