Founding Product Growth Lead

Harvey Harvey · AI Frontier · San Francisco, CA · Product

This role focuses on defining and executing the product-led growth strategy for an AI platform in the legal and professional services sector. The lead will own user acquisition, activation, and expansion through experimentation, feature development, and cross-functional collaboration with Product, Marketing, Engineering, Design, Sales, and Customer Success. The goal is to accelerate the company's trajectory by optimizing key growth metrics and informing pricing and packaging strategies.

What you'd actually do

  1. Define and own Harvey's product-led growth strategy, identifying the highest-impact opportunities across the user lifecycle — from acquisition and activation to engagement, retention, and expansion.
  2. Build and run a rigorous experimentation program: develop hypotheses, design A/B tests, and iterate quickly based on data to optimize key growth metrics (e.g., activation rate, time-to-value, feature adoption, expansion revenue).
  3. Partner closely with Engineering and Design to ship growth-oriented product features — including onboarding flows, in-product nudges, self-serve capabilities, and viral loops — at the pace Harvey operates.
  4. Collaborate with Marketing (Demand Gen, Lifecycle, Performance Marketing) to connect top-of-funnel acquisition efforts to in-product activation and conversion.
  5. Work with Sales and Customer Success to understand enterprise adoption patterns, identify product-driven expansion opportunities, and reduce friction in the customer journey.

Skills

Required

  • Product management
  • Growth product management
  • Product-led growth (PLG)
  • B2B SaaS
  • Experimentation
  • A/B testing
  • SQL
  • Product analytics tools (Amplitude, Mixpanel)
  • Cross-functional collaboration
  • Startup experience

Nice to have

  • Enterprise or sales-assisted PLG motions
  • Legal technology
  • Professional services
  • Vertical SaaS
  • Self-serve onboarding
  • Trial experiences in B2B

What the JD emphasized

  • 8+ years of product management experience, with at least 3 years focused on growth, product-led growth (PLG), or growth engineering at a high-growth B2B SaaS company.
  • Proven track record of driving measurable growth outcomes — you have shipped experiments and features that moved key business metrics (activation, retention, expansion, revenue).
  • Deep fluency in growth analytics: you are comfortable with SQL, product analytics tools (Amplitude, Mixpanel, or similar), and building data narratives that drive decisions.
  • Strong product sense — you can identify high-leverage opportunities, scope MVPs, and ship quickly without sacrificing quality.
  • Startup or high-growth experience — you thrive in ambiguity, move fast, and are comfortable building from zero.