Gestionnaire De Produit Principal(e), Uads / Principal Product Manager, Uads

Unity Unity · Enterprise · San Francisco, CA · Product Management

This Principal Product Manager role at Unity Ads focuses on defining and executing the product strategy for ad quality, privacy, trust, and safety, as well as programmatic exchange within Unity's advertising network. The role involves collaborating with engineering and data science teams, understanding market trends, and driving innovation in ad formats and inventory channels. While AI/ML might be leveraged, the core function is product management in the AdTech domain, not direct AI/ML development.

What you'd actually do

  1. Collaborate with product leadership to define and communicate the long-term vision and strategy for ad quality, privacy, trust and safety, exchange, and programmatic, ensuring alignment across teams and stakeholders; own and shape the product roadmap, ensuring it drives both business impact and customer value.
  2. Work closely with Staff and Senior Product Managers, Development, and Data Science teams to define and prioritize key initiatives; leverage your expertise to guide teams through complex decisions and support large-scale execution.
  3. Define our ad quality product strategy to drive improvements that enhance publisher trust, including creative moderation, ad policy enforcement, and fraud prevention.
  4. Lead efforts to make ad quality more accessible and scalable for all publishers, ensuring it is deeply integrated into our SDK and across our platform.
  5. Establish a proactive privacy strategy that goes beyond mere compliance; analyze the evolving global regulatory landscape—including new laws, case law, and enforcement trends—to identify opportunities where Unity can leverage privacy as a growth lever for the business.

Skills

Required

  • Previous experience as a Product Manager in AdTech.
  • Experience in several of the following areas: privacy/identity, ad quality, creative moderation, ad policies, programmatic/exchange technologies.
  • Deep understanding of the sell-side (publisher) advertising ecosystem; buy-side/advertiser experience is a strong plus.
  • Demonstrated track record of building products from scratch, as well as scaling and maintaining established products.
  • Strong leadership and execution skills, combined with exceptional communication abilities to technical and non-technical audiences.
  • Solid analytical and technical acumen, ability to understand complex systems and collaborate effectively with technical colleagues.

Nice to have

  • Practical experience with SQL.
  • Experience with exchange technologies, sell-side platforms, or programmatic infrastructure.
  • Good knowledge of evolving global privacy and data protection laws and regulations.
  • Experience evaluating or launching new ad channels or formats (e.g., CTV, commerce, emerging inventory).
  • Expertise in demand and how data production can increase our value to advertisers.
  • Curiosity and initiative to leverage AI in product development workflows.

What the JD emphasized

  • privacy strategy
  • ad quality
  • trust and safety
  • programmatic
  • exchange
  • creative moderation
  • ad policy enforcement
  • fraud prevention
  • privacy
  • regulatory landscape
  • growth lever
  • data platform
  • SDK
  • platform
  • publishers
  • advertisers
  • new inventory channels
  • CTV
  • brand advertising
  • non-gaming business