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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Role Overview
The Customer Advocacy & Engagement Specialist is a vital driver of our customer-centric vision. In this role, you don't just manage data; you curate the voice of our customers to fuel business growth. You will be responsible for identifying high-potential advocates, orchestrating the development of customer success assets, and managing the strategic pipeline that connects our most successful customers with our global sales and marketing goals.
Responsibilities
- Strategic Pipeline & Lifecycle Management: Identify and source new customer stories by analyzing account health and success milestones. Maintain a robust pipeline of advocates ready to participate in key initiatives.
- Reference Ecosystem Orchestration: Manage 1-1 reference requests and maintain the integrity of our reference database. You will ensure customer attributes are updated and reference usage is tracked to prevent "advocate fatigue."
- Content & Asset Development: Lead the end-to-end execution of customer assets. This includes managing workflows from initial discovery to final publication on our corporate website, social platforms, and sales portals.
- Operational Excellence: Build and document the processes that make our program scale. You will create reports and dashboards in Salesforce to provide visibility into advocacy impact and program ROI.
Your Background
- Experience: 3+ years in customer advocacy, reference management, or cross-functional marketing support.
- Technical Proficiency: Strong command of Salesforce and MS Office. Experience with ReferenceEdge is highly preferred.
- Project Leadership: Proven ability to move complex projects (like customer stories or video assets) to completion reliably and repeatedly.
- Communication: A clear and direct communicator who is comfortable engaging with internal stakeholders and external customer champions.
- Operational Discipline: You have an eye for detail and a passion for building structured processes that solve business challenges.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.