Global Events Manager

Asana Asana · Enterprise · San Francisco, CA · Marketing

Asana is looking for a Global Events Manager to support the strategy and delivery of high-impact events, including Work Innovation Summits and roadshows, executive experiences, third-party tradeshows, partner activations, product launch moments, sales kickoff programs, and customer/community events. The role involves end-to-end planning and execution, logistics, vendor coordination, production, registration, attendee experience, executive support, staffing, and onsite operations. The candidate will partner with internal stakeholders and external agencies, manage timelines, project plans, budgets, and deliverables. A key responsibility is to identify opportunities to improve workflows and operationalize processes using AI and automation tools, and support post-event reporting and analysis. The role emphasizes project management, organizational skills, attention to detail, and stakeholder management. Curiosity about AI tools and emerging technologies is a plus.

What you'd actually do

  1. Support end-to-end planning and execution of global events and experiences, from kickoff through post-event wrap-up.
  2. Own workstreams across logistics, vendor coordination, production, registration, attendee experience, executive support, staffing, and onsite operations.
  3. Help manage timelines, project plans, budgets, and deliverables across multiple simultaneous programs.
  4. Partner closely with internal stakeholders across Campaigns, Field Marketing, Product Marketing, GTM, Brand, and Community to bring programs to life.
  5. Coordinate with external agencies, production partners, venues, and vendors to ensure flawless execution.

Skills

Required

  • 5–8 years of experience in events, experiential marketing, field marketing, or integrated marketing roles in SaaS, technology, or fast-paced environments
  • Experience supporting large-scale conferences, executive programs, or B2B events.
  • Strong project management and organizational skills with exceptional attention to detail.
  • Ability to manage multiple projects and shifting priorities simultaneously.
  • Strong communication and stakeholder management skills.
  • Operationally minded with strong follow-through and accountability.
  • Creative thinker with a passion for building impactful live experiences.
  • Ownership mindset. Willingness to roll up your sleeves and find creative solutions to ambiguous challenges
  • Team player with a willingness to jump in wherever needed to get the job done.

Nice to have

  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

What the JD emphasized

  • AI and automation tools