Global Marketing Director (p4-p5)

Eli Lilly Eli Lilly · Pharma · Indianapolis, IN

Global Marketing Director role at Eli Lilly, a healthcare company. Responsibilities include developing brand strategy, product positioning, and executing marketing campaigns. Requires a Bachelor's degree and experience in pharmaceutical marketing, budget management, international collaboration, product launches, and cross-functional team leadership.

What you'd actually do

  1. support brand strategy and content development and execution for assigned therapeutic areas.
  2. Identify the product’s most appropriate target patient, develop the Global Portfolio Plan strategy, and scenario plan.
  3. Build the vision for the product’s long-term positioning and placement.
  4. Lead agency relationship and set expectations surrounding deliverables and budget.
  5. Collaborate with stakeholders to establish a unified implementation plan.

Skills

Required

  • Brand strategy
  • Content development
  • Marketing campaign execution
  • Pharmaceutical industry experience
  • Budget management
  • International collaboration
  • Product launch experience
  • Cross-functional team leadership
  • Market research and analysis

What the JD emphasized

  • Bachelor’s degree in Marketing, Business Administration, or a related field and 3 years of experience applying and executing customer insight to brand strategy in the pharmaceutical industry.
  • 3 years of experience managing budgets
  • 3 years of experience working at a multinational company and liaising with an international parent, subsidiary, or affiliate organization
  • 1 year of experience with leading readiness and launching products or brands in new indications in new markets
  • 1 year of experience leading the development of customer plans for pharmaceutical products
  • 1 year of experience managing reporting and directing market research and analysis
  • 1 year of experience increasing brand awareness through marketing campaigns
  • 1 year of experience managing cross-functional teams