Global Strategic Marketing Director, Digital Innovation & Surgical Outcomes Global Strategy, Wch

Johnson & Johnson Johnson & Johnson · Pharma · Raritan, NJ +2

Global Strategic Marketing Director for Digital Innovation & Surgical Outcomes in Wound Closure Healing. This role owns the strategic vision, roadmap, and execution plan for digital innovation and a Surgical Outcomes program, focusing on improving patient care through evidence, partnerships, and scalable digital solutions. Responsibilities include prioritizing digital use cases, developing go-to-market plans, managing cross-functional execution, and ensuring compliance.

What you'd actually do

  1. Own and deliver the global roadmap and activation plan for Digital Innovation and the Surgical Outcomes program, including prioritized use cases, milestones, resourcing assumptions, launch gates, and success metrics—and ensure key deliverables are met.
  2. Deliver a global value proposition and messaging architecture for Surgical Outcomes across key stakeholders (clinicians, health systems, payers, patients), including evidence-based narratives and field-ready toolkits that drive adoption and scale.
  3. Drive cross-functional execution across R&D, Medical Affairs, Health Economics & Market Access, Regulatory/Quality, Professional Education, Commercial/Regions, and Digital/Technology teams, with clear governance, decision rights, RACI, and escalation of risks and blockers.
  4. Prioritize digital use cases that improve surgical pathways (pre-op optimization, education and engagement, post-op monitoring, adherence and recovery support), and deliver global requirements, launch readiness plans, and adoption measurement approaches for priority solutions.
  5. Deliver digital commercialization and adoption in priority markets: develop go-to-market plans, customer journeys, omnichannel activation, and enablement programs that scale globally and can be localized effectively by region.

Skills

Required

  • Bachelor's degree
  • Minimum of 10+ years of progressive experience inclusive of leading teams with a focus on global marketing, strategy, commercialization, digital innovation, or related roles
  • Proven expertise in digital innovation and technology-enabled solutions, with a track record of launching and scaling programs or products in complex environments with measurable adoption and impact.
  • Demonstrated ability to translate market and customer insights into clear positioning and execution plans, and to deliver results against defined milestones and KPIs.
  • Strong leadership capabilities, with experience leading cross-functional teams and influencing senior stakeholders in a matrix organization.
  • Ability to analyze complex data and market trends to drive strategic decision-making.
  • Experience leading global launches and understanding regulatory and compliance requirements across multiple markets.
  • Excellent communication and interpersonal skills with a customer-focused mindset.
  • Demonstrated ability to identify and capitalize on growth opportunities to drive business success.

Nice to have

  • Master's degree (MBA or equivalent) preferred
  • medical device, healthcare, or digital health preferred

What the JD emphasized

  • digital innovation
  • Surgical Outcomes