Global Strategic Marketing Manager

Johnson & Johnson Johnson & Johnson · Pharma · Irvine, CA +1

Recruiting for a Global Strategic Marketing Manager to identify customer needs, shape product strategy, and collaborate with cross-functional teams for neurovascular medical devices. The role involves market intelligence, translating customer needs into product requirements, and supporting product commercialization.

What you'd actually do

  1. Identify appropriate sources of market intelligence and apply analytics to make clear, data-based decisions
  2. Interface with physicians and broad international customer base to identify market trends and unmet clinical needs for the treatment of neurovascular disease
  3. Translate customer needs into product design requirements to develop differentiated product concepts
  4. Closely collaborate with R&D to provide customer insights during the product development cycle
  5. Build collaboration with cross-functional partners including regulatory, clinical affairs, professional and commercial education, supply chain and sales team to ensure seamless product commercial readiness

Skills

Required

  • marketing or related experience
  • marketing experience in the medical device sector
  • construct global market models
  • basic financial metrics
  • NPV
  • Gross Profit
  • P&L statements
  • basic accounting
  • Development of sales assets and collateral
  • articulate brand positioning and value proposition
  • Co-development of commercial education plans
  • communicate product strategy to sales team
  • Synthesis of customer requirements
  • qualitative and quantitative market research methods
  • effectively communicate with customers
  • internal stakeholders
  • demonstrated presentation skills
  • champion product concepts
  • promote change through indirect influence
  • Global Collaborations
  • International Markets
  • Marketing Strategies
  • Market Intelligence
  • Product Development

Nice to have

  • MBA or equivalent
  • Neurovascular experience
  • Proficient in the application of generative AI models to enhance Marketing efficiency and effectiveness
  • Experience with vascular medical devices
  • Development of full Net Present Value valuation models
  • General working knowledge of quantitative marketing research tools
  • conjoint
  • NPS
  • max diff
  • Global product launch experience
  • Brand Marketing
  • Brand Positioning Strategy
  • Business

What the JD emphasized

  • marketing experience in the medical device sector
  • Ability to construct global market models to estimate project value and select optimal projects amongst alternatives
  • General understanding of basic financial metrics including NPV, Gross Profit, P&L statements and basic accounting
  • Development of sales assets and collateral to articulate brand positioning and value proposition
  • Co-development of commercial education plans to communicate product strategy to sales team
  • Synthesis of customer requirements through qualitative and quantitative market research methods
  • Ability to effectively communicate with customers (physicians) and internal stakeholders with demonstrated presentation skills
  • Ability to champion product concepts and promote change through indirect influence