Overview
The **Go-To-Market (GTM) Execution Director **owns worldwide go‑to‑market execution for Windows Consumer across the three partner ecosystems that decide how Windows shows up to consumers: OEM (original equipment manufacturers), Silicon, and Retail. Over the next 18 months, this leader will be orchestrating with key headquarters and field executives and working teams on new creative sales motions that surge demand, simplify choice, and secure conversion.
As a strategic individual contributor, this role operates at the intersection of strategy, portfolio, category management, and channel marketing—orchestrating OEMs, silicon partners, retailers, and the WW (worldwide) field into a single, coherent motion that wins consumers on price, choice, and experience.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Three‑Ecosystem GTM Orchestration (OEM, Silicon, Retail)
- Own a single, integrated GTM execution motion across OEM, Silicon, and Retail—ensuring partner roadmaps, retailer plans, and field activation line up against the same share targets and consumer moments.
- Drive cross‑ecosystem alignment on portfolio architecture, price‑band coverage, and key consumer SKUs that defend against Apple’s lineup and Mac Neo positioning.
- Serve as the connective tissue between Business Groups, OEM and Silicon partners, Top Market Maker retailers, and WW field teams.
Investment Plan Field Execution
- Orchestrate the field rollout of the Windows Consumer investment plan, translating into specific OEM, Silicon, and Retail motions with explicit share, sell‑through, and conversion targets.
- Build the operating cadence (markets, subs, areas) that lands investments at the point of sale and reads back results weekly—enabling fast reallocation toward what is working.
- Own the field‑facing narrative and toolkit so every subsidiary can execute the plan consistently and defend share against Apple in their market context.
Investment Plan Ecosystem Orchestration
- Partner with OEM and Silicon teams to drive mix shift, configuration optimization, component choices, co‑investment, and financing constructs that protect Windows competitiveness across price bands.
- Drive retail‑ready offers (bundles, attach, financing, trade‑in) that the field can deploy at scale.
- Track price competitiveness and feed insights back into portfolio and pricing decisions.
Simplify shopper journey: Surge Demand, Simplify Choice, Secure Conversion
- **Surge demand: **Design and scale net‑new sales motions (moments, partnerships, audience plays, refresh and back‑to‑school surges) that pull consumers into Windows consideration.
- **Simplify choice: **Cut through portfolio complexity with clear hero collections, decision‑support tooling, and storytelling that helps consumers and sellers pick the right Windows PC fast.
- **Secure conversion: **Lift in‑store and online conversion through seller readiness, demo experiences, attach motions, and purchase‑moment storytelling.
OEM, Silicon and Retail Category GTM Briefs
- Deliver clear, actionable GTM briefs for Top OEMs, Silicon partners and Market Maker retailers.
- Ensure consistent execution of Windows priorities through anchor moments (CES, Executive Briefings, seasonal market motions) with a competitive and growth lens.
Performance Loop & Investment ROI (Return on Investment)
- Stand up a conversion‑led performance insight loop with Planning, Finance, and Business Groups to read share, sell‑through, attach, and ROI.
- Use signals to continuously refine strategy, roadmap inputs, collections, category guidance, and where the next dollar of the investment plan should go.
Qualifications
Required/minimum qualifications
6+ years experience in GTM (go to market) execution, channel strategy, category management, or sales/marketing leadership in global consumer technology with exposure across OEM, Silicon, and Retail ecosystems, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field
- OR equivalent experience.
Additional or preferred qualifications
- Proven track record orchestrating cross‑ecosystem GTM under cost pressure, with quantifiable share, sell‑through, or conversion outcomes.
- Demonstrated ability to translate an investment plan into field execution and read ROI (return on investment) weekly, reallocating with confidence.
- Comfort operating against a named competitor (Apple) with clear share defense and recapture targets.
- Understanding of retail partner dynamics, field‑managed execution models, and the levers that move conversion at the point of sale.
- Influence across cross‑functional teams (Planning, Marketing, Business Groups, Finance, WW Field) without direct authority.
- Communication skills that lands—clear, executive‑ready, and built for execution.
Category Management IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**