Group Manager, Digital Monetization Strategy - Mobile

Adobe Adobe · Enterprise · San Jose, CA +1

Group Manager for Adobe's digital business, leading a team of monetization strategy managers to grow revenue from acquisition, expansion, and retention motions on Adobe's mobile apps. This role involves strategic problem-solving, partnering with cross-functional teams, and managing a portfolio of projects to improve customer experience and drive revenue growth.

What you'd actually do

  1. Build a robust understanding of Adobe’s Mobile products, transaction surfaces and customer purchase motivations
  2. Use existing data insights or commission new analytics projects to identify workflows and messaging that improve acquisition, upsell, cross-sell and retention
  3. Keep a pulse on App store policies and feature releases, and industry trends, and feed implications into the new opportunity identification process
  4. Prioritize the biggest bets and generate cross-functional alignment to ensure all contributing teams are geared up to support initiatives that will deliver quarterly and yearly revenue goals
  5. Drive trade-off conversations to balance the user experience testing roadmap across surfaces

Skills

Required

  • product led growth strategy
  • product marketing
  • product management
  • tech focused management consulting
  • digital commerce
  • mobile apps
  • subscription businesses
  • partnering with product platform and growth teams
  • A/B testing methodology
  • insights driven critical thinking
  • navigating organizational complexity
  • influencing product roadmaps
  • executive presence
  • communication
  • global cultural awareness

Nice to have

  • MBA

What the JD emphasized

  • BS/BA with 12+ years of experience in product led growth strategy, product marketing, product management or tech focused management consulting
  • Expertise in digital commerce specific to Mobile apps and ideally for subscription businesses
  • Expertise in partnering with product platform and growth teams to build test ideas and A/B testing methodology to measure impact and iterate on findings
  • Demonstrated excellence in insights driven critical thinking and ability to parse out big bets from smaller ones
  • Highly skilled in navigating organizational complexity, influencing product roadmaps and running several high impact initiatives simultaneously