The Opportunity
Adobe is seeking a **Group Manager, Growth Marketing **(Product-Led Growth & Experimentation) to lead and scale a high-impact team responsible for in-product experimentation across Acrobat. This role sits within the Retention and Value Discovery Product Marketing team and is at the center of driving material ARR & engagement impact through rigorous experimentation, targeted messaging, and deep partnership with Product and Data Science.
The primary focus is improving trialist retention and sustained user engagement by delivering the right message to the right user at the right moment, accelerating value discovery through programmable in-product surfaces (e.g., modals, notifications, panels, onboarding flows) across desktop, web, and mobile.
You will own the strategy, process, and execution model for how we test, learn, and scale winning messages and experiences — defining targeting approaches, journey-based sequencing, and experimentation frameworks that drive measurable behavior change. Beyond running tests, this role is responsible for expanding the surface area and velocity of experimentation, enabling the team to operate with greater reach and impact.
This is a senior leadership role for someone who combines experimentation expertise, analytical depth, and organizational leadership to build a best-in-class growth engine that directly influences Acrobat’s revenue trajectory.
What You’ll Do
Experimentation Strategy & Scale
Define and own the experimentation vision, strategy, and roadmap across Acrobat’s in-product messaging and programmable surfaces
Build and scale a high-velocity experimentation engine that delivers measurable ARR impact
Establish guidelines for message and journey hypothesis development, test composition, measurement, and statistical rigor
Drive prioritization frameworks that focus the team on the highest-impact growth opportunities — balancing targeting precision, journey sequencing, and surface reach
** In-Product Messaging & Surface Expansion**
Lead efforts to expand and operationalize in-product messaging surfaces (e.g., modals, notifications, panels, onboarding flows) for experimentation
Partner with Product and Engineering to increase the accessibility, flexibility, and scalability of messaging and experimentation surfaces
Identify gaps in current capabilities and drive platform investments that unlock faster message testing and iteration
Team Leadership & Operating Model
Lead, mentor, and grow a team of growth marketing and experimentation managers
Build a culture of accountability, speed, and data-driven decision making
Define team processes, workflows, and operating cadence to improve efficiency and impact
Elevate team capabilities in experimentation, analytics, and growth marketing strategy
Data, Segmentation & Modeling
Partner closely with Data Science to develop advanced segmentation, targeting, and predictive models that inform message relevance and journey timing
Ensure experiments are grounded in strong analytical frameworks and clear success metrics
Leverage user behavior, lifecycle signals, and propensity modeling to drive more effective message targeting and experimentation
Translate insights into scalable growth opportunities and strategic recommendations
Business Impact & Cross-Functional Influence
Own and deliver against trialist retention, sustained engagement, and ARR impact through experimentation
Drive improvements in how and when value is communicated to users**,** that increase activation depth and long-term product usage
Influence product roadmap and investment decisions through proven test outcomes
Collaborate deeply with Product, Engineering, PMM, and Analytics to align on retention and engagement priorities
Communicate results, insights, and strategic direction to senior leadership
What You’ll Need to Succeed
10+ years of experience in growth marketing, experimentation, or related roles in SaaS/technology. 5+ years of experience in managing people.
Proven track record of leading large-scale experimentation programs focused on message testing and user journey optimization that drive measurable revenue impact
Deep expertise in experimentation methodologies, statistical analysis, and A/B testing frameworks
Strong experience with segmentation, targeting, and lifecycle-based modeling (e.g., propensity models, LTV, churn prediction)
Demonstrated ability to scale experimentation platforms and increase testing velocity through systems and process
Experience leading and developing high-performing teams in a fast-paced, cross-functional environment
Strong business sense with the ability to connect experimentation outcomes to ARR and company-level goals
Excellent communication and cross-functional partner management skills
Preferred Qualifications
Experience with in-product messaging approaches and journey-based experimentation in freemium or subscription businesses
Familiarity with Adobe Acrobat or document productivity tools
Experience partnering deeply with Product and Engineering to build messaging and growth platforms
Why Adobe?
At Adobe, you’ll be part of a team that is shaping the future of digital experiences. We offer a collaborative, inclusive environment where innovation thrives, and your work has real impact at global scale.
Adobe is proud to be an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race, ethnicity, age, disability, sexual orientation, or gender identity.
Accommodations are available for applicants with disabilities throughout the recruitment process.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $190,000 - $275,050
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.