The Opportunity
Adobe is seeking a strategic and visionary Group Product Marketing Manager to lead the Student business. This role will build the long-term vision, positioning, and growth strategy that establishes Adobe Acrobat and Express as an essential productivity and creation platform for students.
This is a highly cross-functional leadership role at the intersection of Product, Growth, Brand, and Partnerships. You will operate with a GM mentality, setting strategic direction, influencing roadmap priorities, and driving end-to-end go-to-market execution for student-focused experiences and launches.
What You’ll Do
Define and articulate the multi-year vision including where we play, how we win, and how we differentiate for 16–24-year-old audiences.
Lead end-to-end go-to-market strategy for new student features and experiences — from concept validation through launch and scale.
Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful student workflows.
Develop audience segmentation and lifecycle strategies grounded in deep insight into Gen Z and emerging Gen Alpha behaviors.
Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers like confidence, independence, and academic success.
Define monetization strategy in partnership with Growth and Pricing teams, clarifying free vs. paid value and driving conversion and retention.
Build scalable acquisition and save motions across web, in-product, lifecycle, partnerships, and paid channels.
Set performance targets and partner with Analytics to measure impact and optimize outcomes.
Lead and mentor a team of PMMs, elevating critical thinking, storytelling, and execution excellence.
Serve as the internal champion for the student segment, influencing executives and cross-functional teams.
What You'll Need to Succeed
12+ years of Product Marketing experience, including leading complex 1→N product launches.
- 4+ years of experience in managing people.
Proven experience defining strategy for a distinct audience segment or growth business.
Deep understanding of student and next-generation audiences, including cultural trends and digital behaviors.
Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.
Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.
Demonstrated people leadership experience with a track record of building high-performing teams.
Exceptional cross-functional influence and executive communication skills.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $190,000 - $275,050 In Washington, the pay range for this position is $173,600 - $251,450
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.