Growth Content Manager

Cresta Cresta · Vertical AI · United States · Remote · Marketing

This role focuses on scaling Cresta's organic growth engine through SEO, AI Engine Optimization (AEO), and AI-scaled content initiatives. The Growth Content Manager will own the strategy and execution of content programs to drive organic discovery, engagement, and pipeline, optimizing for both traditional search engines and AI-driven search experiences. The role involves translating complex AI capabilities into clear messaging and improving the use of AI tools in content workflows.

What you'd actually do

  1. Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO
  2. Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities
  3. Develop scalable, derivative content frameworks that can be reused across channels and campaigns
  4. Own and drive progress against a number of high-priority website content initiatives
  5. Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers

Skills

Required

  • 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company
  • Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact
  • Strong understanding of SEO fundamentals and content strategy
  • Excellent writing and messaging skills, with the ability to simplify complex technical concepts
  • Highly data-driven, with experience in performance analysis and reporting
  • Strong cross-functional collaboration skills
  • Ability to operate in ambiguous environments and build from early-stage foundations

Nice to have

  • Experience in contact center technology or customer experience software
  • Experience in hypergrowth startups or scale-up environments
  • Background experience in product marketing or solutions marketing

What the JD emphasized

  • AI-scaled content initiatives
  • AI answer engines
  • AI tools in content workflows