Growth Manager, Website Cro

Ramp Ramp · Fintech · New York, NY · Marketing

Ramp is seeking a Growth Manager, Website CRO to drive net new leads through website optimization and demand generation. This role involves testing website elements, analyzing performance using web analytics, and building AI-powered workflows to improve team efficiency. The ideal candidate has experience in growth or related fields, strong analytical and problem-solving skills, and a demonstrated ability to leverage AI to enhance their work.

What you'd actually do

  1. Drive net new leads for Ramp, with an emphasis on Conversion Rate Optimization (CRO) on our website and Top-of-Funnel demand generation campaigns.
  2. Own the feedback loop of testing new copy, imagery, layouts, and engagement mechanisms on our website, analyzing the results, and sharing learnings with our broader Growth & Marketing teams.
  3. Leverage web analytics tools to monitor website performance and uncover trends and opportunities.
  4. Find and build AI-powered workflows like finding experimentation opportunities, reporting on metrics to the broader growth team, and any other ways to make the Web/growth teams operate more effectively and efficiently.
  5. Regularly report on key performance indicators (KPIs) such as conversion rates, user engagement, user traffic patterns, and sales lead generation.

Skills

Required

  • Minimum 1 year of experience in growth, product management, product marketing or adjacent field
  • Demonstrated ability to dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
  • Proficiency with data analytics with an ability to draw key insights from both quantitative and qualitative data
  • High level of resourcefulness and a track record of being a fast learner
  • Communication skills to influence others at all levels and across all functions within the organization to rally behind shared business goals
  • Demonstrated ability to leverage AI to accelerate and improve your work – we’ll ask about what you’ve built

Nice to have

  • SQL proficiency
  • Experience owning a pipeline, revenue, or metric goal
  • Experience with no-code / low-code tools (eg Zapier, Webflow, Retool)

What the JD emphasized

  • Demonstrated ability to leverage AI to accelerate and improve your work – we’ll ask about what you’ve built