Growth Marketing Manager

Decagon Decagon · Vertical AI · San Francisco, CA · Marketing

This role is for a Growth Marketing Manager at a conversational AI platform company. The primary focus is on revenue lifecycle programs to accelerate pipeline and convert opportunities to closed-won deals. The role involves using AI tools for account research, enrichment, personalization, and experimentation with workflows, as well as traditional marketing automation and ABM strategies. The goal is to turn existing demand and pipeline into revenue by managing lifecycle journeys, re-engaging stalled opportunities, and supporting field marketing efforts.

What you'd actually do

  1. Build and run programs that drive early-stage conversion, staying close to active deals and partnering with AEs and SDRs to identify gaps, surface next-best actions, and unblock progress.
  2. Design and own post-research/discovery follow-up flows and stage-specific nurture sequences tailored by persona and vertical, including build, QA, launch, and optimization across our tools (Clay, Unify, marketing automation, outbound platforms).
  3. Monitor stalled and dark opportunities, propose the best next step (multi-threading, content, re-framing value, or a clean DQ), and partner with sales and the pipeline council to turn action items into concrete campaigns.
  4. Help prioritize which early-stage deals and accounts get field marketing attention, and run pre- and post-event programs (invites, reminders, post-event nurtures) that convert engaged leads into opportunities.
  5. Use AI tools (Clay, Unify, Claude / Claude Code, Perplexity) to research accounts, enrich contacts, generate and personalize outreach, and continuously experiment with workflows that let you run more targeted plays, faster.

Skills

Required

  • growth marketing
  • lifecycle marketing
  • demand marketing
  • revenue marketing
  • B2B SaaS experience
  • building and owning lifecycle, nurture, and ABM programs
  • partnering with sales
  • using marketing automation tools
  • using outbound platforms
  • using AI tools for research, enrichment, content, and prioritization

Nice to have

  • Clay
  • Unify
  • Salesforce
  • HubSpot
  • modern outbound/sequencing platforms
  • running pre- and post-event field marketing programs
  • SQL
  • AI tooling
  • self-serve BI
  • designing gifting and "delight" programs

What the JD emphasized

  • move target accounts from early-stage opportunities to closed-won
  • turn existing demand and pipeline into revenue
  • move opportunities through stages, not just top-of-funnel lead gen
  • used AI tools in your day-to-day for research, enrichment, content, and prioritization