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Job Description:
Job Summary
The Growth Marketing Paid Media Supervisor supports the execution, optimization, and day-to-day management of UPS’s global paid search, U.S. digital advertising, and local search programs.
This role partners closely with the Paid Search Manager and Advertising Manager to translate approved strategies into high quality, performance driven campaign execution across international and domestic markets - ensuring programs are delivered on time, within guidelines, and aligned to business objectives.
Working closely with regional marketing teams, agency partners, analytics, and internal stakeholders, this position plays a critical role in campaign activation, in-flight optimization, performance reporting, and issue resolution. The Supervisor supports the day-to-day execution of global paid search and U.S. Advertising programs, ensuring consistency, efficiency, and continuous performance improvement across markets.
Key Responsibilities
Paid Media Execution & Optimization
- Ensures execution of global paid search, U.S. Advertising, and local search campaigns in alignment with established strategies, governance frameworks, and performance standards.
- Manages daily campaign operations including trafficking support, launches, pacing, optimizations, creative rotations, and monthly invoicing.
- Monitors campaign performance and identifies optimization opportunities to improve efficiency, ROI, and revenue outcomes during flight.
- Supports localization and market specific execution in partnership with regional teams and agency partners.
Campaign Management & Delivery
- Serves as the day-to-day operational lead for assigned global and regional paid media programs.
- Develops and manages campaign timelines, milestones, dependencies, and deliverables to ensure on-time execution.
- Proactively identifies execution risks, issues, or gaps and escalates with recommendations for resolution.
- Alongside team leadership, coordinates across internal groups (Go to Market, Product, International Marketing, Digital Experience, Audience, Analytics, Content, and PMO) to ensure campaigns are business-aligned and executable.
Performance Reporting & Insights
- Collaborates with Analytics partners to support the development and delivery of recurring performance reports, dashboards, and campaign readouts.
- Analyzes results to identify trends, insights, and optimization opportunities.
- Translates performance data into clear, actionable insights and recommendations for internal stakeholders.
- Supports post-campaign analysis to inform future planning and continuous improvement.
Agency & Stakeholder Collaboration
- Works closely with agency partners to ensure execution aligns with plans, best practices, and UPS standards.
- Supports ongoing communication with regional and functional stakeholders to drive alignment, consistency, and transparency.
- Contributes to presentations and materials that socialize plans, performance, insights, and outcomes with stakeholders and leadership.
Operational Excellence & Best Practices
- Ensures adherence to global paid media governance, processes, and quality standards.
- Supports documentation of executional best practices and learnings to reduce redundancies and improve scalability.
- Continuously seeks opportunities to improve workflows, tools, and execution efficiency.
Qualifications
Required
- 3–5 years of experience in digital marketing, paid search, or performance media execution.
- Bachelor’s degree or international equivalent, or current UPS employee with relevant education and/or experience.
- Hands-on experience executing and optimizing paid search and digital advertising campaigns.
- Strong analytical skills with the ability to interpret performance data and identify actionable insights.
- Proven project management skills with experience managing multiple campaigns and deliverables simultaneously.
- Strong communication and collaboration skills across stakeholders, teams and regions.
Preferred
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
- Experience working with SEM platforms such as Google Ads, SA360or similar tools.
- Prior exposure to keyword research and planning, ad copywriting, layout and review, audience targeting, A/B or MVT testing
- Familiarity with paid advertising, including display and social platforms such as Meta and/or LinkedIn
- Comfortable making inferences from data and forming opinions/recommendations. Familiar with advertising concepts such as: audience targeting, trafficking, testing, and tracking.
- Familiarity with marketing technology, analytics tools (such as Google Analytics and Adobe Analytics), and data-management platforms.
- Experience supporting global or international marketing programs.
- Prior experience working with or managing agency partners.
What Success Looks Like
- Consistent, high-quality execution of global paid media campaigns across markets.
- Improved campaign efficiency and performance through effective in-flight optimizations.
- Strong cross-regional collaboration and adherence to global standards.
- Clear, actionable reporting that supports decision-making and optimization.
- Reliable delivery against timelines, budgets, and business objectives.
Must be currently located in the same geographic location as the job or willing to relocate yourself - Required
Employee Type:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
**Other Criteria: **
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
Basic Qualifications:
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.