Gtm Enablement Associate

Zendesk Zendesk · Enterprise · London, United Kingdom +2

Zendesk is seeking a GTM Enablement Associate to join their team. This role focuses on designing, building, and delivering enablement programs for their go-to-market organization. The associate will diagnose performance gaps, create solutions, and facilitate training. A key aspect of the role is exploring and experimenting with AI tools to improve enablement processes, content creation, personalization, and delivery. The position requires at least 2 years of experience in sales enablement or a similar role, strong analytical and problem-solving skills, and a genuine enthusiasm for AI.

What you'd actually do

  1. Diagnose and design — Identify gaps in sales knowledge, skills, and performance through data, observation, and stakeholder conversations, then develop creative, practical enablement solutions to address them.
  2. Build end-to-end programmes — Own the full lifecycle of enablement initiatives: from needs analysis and content creation through to launch, delivery, and measurement.
  3. Facilitate and present — Deliver training sessions, workshops, and learning experiences to GTM audiences with confidence and energy, adapting your style to the room.
  4. Experiment and iterate — Propose new ideas, pilot them, and use feedback and results to continuously refine your approach. We celebrate what we learn from programmes that didn't go quite to plan just as much as we celebrate the wins.
  5. Embrace AI — Actively explore how AI tools can enhance content creation, personalisation, and programme delivery, sharing what you learn with the wider team.

Skills

Required

  • At least 2 years of experience in a sales enablement, revenue enablement, or GTM enablement role
  • Demonstrated experience designing and delivering enablement programmes from scratch — not just contributing to them
  • Familiarity with enablement tools and learning platforms (e.g., Highspot, Seismic, Gong, or similar)
  • A natural curiosity and analytical instinct — you enjoy digging into performance data and asking "why?" until you find the real issue
  • Creative problem-solver who can connect a business challenge to an enablement solution that people actually want to engage with
  • Comfortable presenting to and facilitating sessions with sales audiences of varying seniority levels
  • A genuine enthusiasm for AI and a willingness to experiment with how it can improve your work and the outcomes for the people you enable
  • Collaborative and proactive — you bring ideas to the table and follow through on them
  • Growth mindset — you learn as much from a programme that missed the mark as one that landed perfectly, and you use those lessons to level up

Nice to have

  • Experience in a SaaS or tech environment
  • Familiarity with sales methodologies (e.g., MEDDICC, Challenger, SPIN)
  • Experience producing e-learning or digital content alongside instructor-led training

What the JD emphasized

  • designing and delivering enablement programmes from scratch
  • genuinely curious about these possibilities
  • actively explore how AI tools can enhance content creation, personalisation, and programme delivery
  • A genuine enthusiasm for AI and a willingness to experiment with how it can improve your work