Gtm Enablement Manager

OpenAI OpenAI · AI Frontier · New York, NY · Go To Market

This role focuses on translating company and GTM strategy into clear, repeatable execution in the field. You will design and run programs that help teams adopt new selling motions, operationalize launches, and drive measurable impact in pipeline and customer outcomes. You will work closely with GTM leadership and partner across Product Marketing, RevOps, and Product teams to ensure initiatives land clearly and consistently in field execution. The role involves creating and shipping high-quality, field-ready content experiences and AI-native workflows, such as field content packs and playbooks, messaging hubs, e-learning pathways, and training program materials. It also requires ensuring GTM initiatives translate into measurable outcomes, tracking adoption of new motions, pipeline generation, and overall GTM performance, and iterating programs based on field signals and data. Experience using AI tools or building AI-driven workflows for learning programs or to improve GTM productivity, enablement, or operational processes is required.

What you'd actually do

  1. Drive the global rollout of GTM initiatives across segments and regions, building scalable programs and enabling teams to adapt them for local markets and customer contexts
  2. Define and build repeatable operating playbooks for various GTM initiative types (e.g., launches, vertical programs, operational changes), establishing scalable rhythms for how enablement plans, communicates, and executes these programs across regions and markets
  3. Own and run GTM enablement programs end-to-end, defining the program plan and operating cadence, aligning Sales and cross-functional stakeholders, and managing rollout so initiatives land clearly in field execution
  4. Orchestrate cross-functional teams across Sales, Product Marketing, RevOps, Marketing, and Product to align priorities, timing, and execution for GTM initiatives
  5. Create and ship high-quality, field-ready content experiences and AI-native workflows, such as field content packs and playbooks, messaging hubs, e-learning pathways, and training program materials that help teams execute effectively

Skills

Required

  • Sales Strategy
  • Revenue Programs
  • Sales Ops
  • Enablement
  • Sales Leadership
  • GTM roles
  • building programs from zero to scale
  • high-growth SaaS or platform environments
  • complex, multi-motion GTM
  • executive presence
  • leading complex, cross-functional GTM rollouts
  • change management
  • strong judgment and decision-making ability in ambiguous environments
  • technical and product instincts
  • enterprise sales organizations
  • pipeline mechanics
  • data insights
  • GTM tradeoffs
  • Experience using AI tools or building AI-driven workflows for learning programs or to improve GTM productivity, enablement, or operational processes

Nice to have

  • Direct experience in sales or customer-facing roles
  • Experience facilitating trainings, workshops, or field enablement sessions for sales or customer-facing teams

What the JD emphasized

  • 10+ years in Sales Strategy, Revenue Programs, Sales Ops, Enablement or Sales Leadership, or adjacent GTM roles, with a track record of building programs from zero to scale
  • Experience using AI tools or building AI-driven workflows for learning programs or to improve GTM productivity, enablement, or operational processes