Gtm Lead

Legora Legora · Vertical AI · London, United Kingdom · Growth

Legora is seeking a GTM Lead to drive revenue performance and sales execution for their AI-native legal workspace. This role involves coaching sales reps, managing pipeline, and leveraging AI-driven insights to improve deal quality and sales workflows. The ideal candidate has extensive B2B SaaS GTM experience, strong coaching abilities, and a hands-on approach to using AI tools in sales.

What you'd actually do

  1. Own team-level revenue performance and quota attainment — the number is yours.
  2. Coach reps across the full deal lifecycle, from discovery through to close, with clear, specific, and actionable feedback.
  3. Run structured deal reviews, pipeline inspections, and forecast calls that drive decisions — not just status updates.
  4. Diagnose pipeline gaps early and intervene with precision to improve conversion rates and deal velocity.
  5. Enforce consistent execution of Legora's sales motions, messaging, and playbooks — and hold the line on standards.

Skills

Required

  • 6+ years in B2B SaaS across sales, SDR, or customer-facing GTM roles.
  • Demonstrated experience owning or materially influencing team quota attainment
  • Strong command of pipeline management, forecasting, and deal inspection.
  • High data fluency
  • Hands-on experience using AI tools to analyse pipeline health, improve forecast accuracy, or close conversion gaps.
  • Proven ability to improve performance
  • Ability to coach reps on discovery, qualification, and closing with feedback that is specific, grounded, and immediately actionable.
  • Track record of addressing underperformance directly and raising the bar across a team
  • Ability to coach others on integrating AI into their day-to-day sales workflows
  • Experience in complex, consultative sales cycles
  • Clear, direct communicator who can turn strategy into execution
  • Cross-functional experience working with Marketing, Product, and/or RevOps
  • Comfortable in fast-paced, early-stage environments
  • High ownership: accountable for outcomes, not activity.
  • Strong bias for action and iteration
  • Comfortable going deep in deal details
  • Actively experiments with AI tools and integrates them into your own workflows

What the JD emphasized

  • owning team performance
  • raising deal quality
  • ensuring our strategy translates into consistent, predictable revenue
  • move deals forward
  • enforce execution rigour
  • set a higher standard for how we sell
  • AI-driven insights
  • sharpen coaching
  • improve deal strategy
  • coach reps to embed AI into their daily workflows
  • strengthen funnel quality
  • clean handoffs
  • feed win/loss patterns back into GTM strategy and product thinking
  • Build and sharpen our sales playbook
  • owning or materially influencing team quota attainment
  • Strong command of pipeline management, forecasting, and deal inspection.
  • High data fluency
  • Hands-on experience using AI tools to analyse pipeline health, improve forecast accuracy, or close conversion gaps.
  • Proven ability to improve performance
  • Ability to coach reps on discovery, qualification, and closing with feedback that is specific, grounded, and immediately actionable.
  • Track record of addressing underperformance directly and raising the bar across a team, not just for individuals.
  • Ability to coach others on integrating AI into their day-to-day sales workflows in ways that actually stick.
  • Experience in complex, consultative sales cycles where the use case isn't handed to you — you help define it.
  • Clear, direct communicator who can turn strategy into execution without losing nuance.
  • Cross-functional experience working with Marketing, Product, and/or RevOps to improve GTM outcomes.
  • Comfortable in fast-paced, early-stage environments
  • High ownership: you're accountable for outcomes, not activity.
  • Strong bias for action and iteration
  • Comfortable going deep in deal details
  • Actively experiments with AI tools and integrates them into your own workflows, not just your team's.