Gtm Readiness & Activation

OpenAI OpenAI · AI Frontier · New York, NY · Go To Market

This role is responsible for driving the activation of key go-to-market (GTM) priorities across sales and customer-facing teams at OpenAI. It involves translating company and GTM strategy into clear, repeatable execution, designing and running programs to help teams adopt new selling motions, operationalize launches, and drive measurable impact. The role also involves creating and shipping field-ready content experiences and AI-native workflows, and ensuring GTM initiatives translate into measurable outcomes. While the role is at an AI company and involves creating AI-native workflows and using AI tools, the core craft of the role is GTM strategy and execution, not building AI models or systems.

What you'd actually do

  1. Drive the global rollout of GTM initiatives across segments and regions, building scalable programs and enabling teams to adapt them for local markets and customer contexts
  2. Define and build repeatable operating playbooks for various GTM initiative types (e.g., launches, vertical programs, operational changes), establishing scalable rhythms for how enablement plans, communicates, and executes these programs across regions and markets
  3. Own and run GTM programs end-to-end, defining the program plan and operating cadence, aligning Sales and cross-functional stakeholders, and managing rollout so initiatives land clearly in field execution
  4. Orchestrate cross-functional teams across Sales, Product Marketing, RevOps, Marketing, and Product to align priorities, timing, and execution for GTM initiatives
  5. Create and ship high-quality, field-ready content experiences and AI-native workflows, such as field content packs and playbooks, messaging hubs, e-learning pathways, and training program materials that help teams execute effectively
  6. Ensure GTM initiatives translate into measurable outcomes, tracking adoption of new motions, pipeline generation, and overall GTM performance, and iterating programs based on field signals and data

Skills

Required

  • Sales Strategy
  • Revenue Programs
  • Sales Ops
  • Enablement
  • Sales Leadership
  • GTM
  • Program Management
  • Cross-functional Collaboration
  • Change Management
  • Technical Acumen
  • Product Instincts
  • Enterprise Sales
  • Pipeline Mechanics
  • Data Analysis
  • AI Tools
  • AI-driven Workflows

Nice to have

  • Direct experience in sales or customer-facing roles
  • Facilitating trainings, workshops, or field enablement sessions

What the JD emphasized

  • 10+ years in Sales Strategy, Revenue Programs, Sales Ops, Enablement or Sales Leadership, or adjacent GTM roles, with a track record of building programs from zero to scale
  • Experience operating in high-growth SaaS or platform environments with complex, multi-motion GTM
  • Proven ability to lead complex, cross-functional GTM rollouts across regions and segments, including change management and shifts in how the field sells
  • Strong technical and product instincts — comfort learning technical concepts quickly, engaging credibly with technical stakeholders, and translating product changes into field-ready motions
  • Experience using AI tools or building AI-driven workflows for learning programs or to improve GTM productivity, enablement, or operational processes