The Opportunity
As part of the Creativity & Productivity Global GTM team, the Senior GTM Manager is the go-to expert on trial and paid member engagement for the Business Professional audience. Our team owns end-to-end journeys within Acrobat, ensuring all customer interactions, across all surfaces and channels, come together as the best customer experience possible. This role will lead sophisticated, multi-channel initiatives that drive deep and meaningful engagement with our customers. A deep knowledge of digital marketing and product-led growth practices is needed for successfully partnerships with cross functional teams. We provide business critical insights, ensure cross-functional alignment of goals, and drive new initiatives globally.
**What you'll Do **
- Obsess over customer journeys, finding opportunities to optimize experiences for trialists and paid customers
- Collaborate with analytics and data science teams to understand trends in the business and develop insights that translate into impactful strategies
- Develop strategies for initiatives, including impact sizing, identifying assumptions, risks, benefits and a measurement plan
- Build collaborative relationships with partners to prioritize roadmaps and implement plans that deliver quarterly and annual sales and MAU goals
- Drive testing priorities across marketing and product groups with learning agendas and hypotheses, to address customer and business needs
- Take ownership of business performance and targets, monitor the success of initiatives and drive action where needed to ensure business goals are achieved
**What you need to succeed **
- 7+ years marketing, software, high tech, or management consulting experience – preferably in SaaS, e-commerce, B2C product or services
- A customer-first approach and a desire to build outstanding experiences
- Exceptional communication skills with a talent for simplifying complex insights and strategies into a compelling story with clear takeaways
- Analytical approach with the ability to interpret data and make data-driven decisions
- Ability to work both autonomously and collaboratively in a fast-paced, dynamic environment and adapt to shifting priorities
- Deep understanding of digital business models and how to test and optimize customer experiences to deliver results
- Outstanding relationship-building and negotiating skills
- Genuine desire to have your impact measured in real-world metrics that correlate to near-term and longer-term sales success
- Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives
- A passion for staying updated on industry protocols and emerging trends
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $151,800 - $219,750 In New York, the pay range for this position is $151,800 - $219,750 In Massachusetts, the pay range for this position is $132,500 - $191,900
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.