Gtm Strategy and Ops Associate

Carta Carta · Fintech · Singapore · Sales Strategy & Operations

GTM Strategy and Ops Associate role at Carta, focusing on operational roadmap, territory planning, data analytics, process design, and tech stack management for the AMEA region. Requires experience in GTM Operations, Sales Strategy, or Revenue Operations, proficiency in SQL and Salesforce, and a global perspective.

What you'd actually do

  1. Own AMEA territory planning, account segmentation, and Book of Business assignments to ensure equitable coverage and maximum sales velocity.
  2. Own business requirements for regional reporting. Create and maintain BI dashboards that proactively identify risks and opportunities in the AMEA pipeline and customer retention.
  3. Design and implement "Lead-to-Cash" workflows for new asset classes and complex GTM motions (e.g., ERP integrations). Conduct User Acceptance Testing (UAT) for tool releases and system improvements.
  4. Collaborate with US RevOps, Systems and Data teams to ensure the AMEA roadmap is codified within global data architecture. Localize global policies while ensuring regional nuances (multi-currency, local regulations) are supported.
  5. Manage and optimize regional tools (SFDC, LeanData, Outreach, Chorus, Marketo etc.) to drive automation and ensure data hygiene.

Skills

Required

  • GTM Operations
  • Sales Strategy
  • Revenue Operations
  • SQL
  • BI tools (Metabase)
  • Salesforce (SFDC)
  • Enterprise SaaS
  • International markets

Nice to have

  • Venture Capital
  • Private Equity
  • Private Capital Markets
  • LeanData
  • Outreach
  • Marketo

What the JD emphasized

  • 5+ years of experience in GTM Operations, Sales Strategy, or Revenue Operations
  • Highly proficient in SQL and BI tools (Metabase)
  • Advanced proficiency in Salesforce (SFDC)