Gtm Strategy & Operations (enterprise), Dach

Anthropic Anthropic · AI Frontier · Munich, Germany · Sales

This role focuses on Go-to-Market (GTM) Strategy and Operations for the Enterprise segment, specifically within the DACH region. The primary responsibility is to drive revenue growth by developing and executing industry-specific GTM strategies, partnering with sales leadership, and acting as an operational force multiplier. The role involves identifying customer needs, building value propositions, analyzing sales metrics, and ensuring cross-functional alignment across product, engineering, marketing, and sales teams. While the company develops AI systems, this role is focused on the business and operational aspects of bringing those solutions to enterprise customers, rather than direct AI/ML development.

What you'd actually do

  1. Partner with sales and regional leaders to develop gtm strategy, motions, country/ region prioritisation and sector focus and strategy. Refine industry-specific go-to-market strategies across key verticals (e.g., Financial Services, Healthcare, Technology, Retail, Manufacturing etc.)
  2. Develop comprehensive industry frameworks that standardize how customers in each vertical derive value from our solutions
  3. Remove operational bottlenecks specific to complex industry sales cycles and compliance requirements
  4. Partner with sales and regional leaders to develop gtm strategy, motions, country/ region prioritisation and sector focus and strategy. Refine industry-specific go-to-market strategies across key verticals (e.g., Financial Services, Healthcare, Technology, Retail, Manufacturing etc.)
  5. Work with Product teams to communicate industry-specific feature requirements and market feedback

Skills

Required

  • 10+ years of experience in B2B SaaS or enterprise software, with focus on sales strategy, revenue operations, industry consulting, or commercial roles
  • Deep expertise in one or more enterprise industry verticals with proven track record of driving growth in those markets
  • Strong analytical capabilities with demonstrated ability to convert complex industry data into actionable insights and strategy
  • Direct experience in commercial GTM roles selling or supporting sales of B2B software solutions to enterprise customers
  • Proven experience designing territories, setting quotas, and building variable compensation plans for enterprise sales teams
  • Track record of building sales capacity models, productivity frameworks, and headcount planning processes
  • Extensive experience with enterprise CRM systems (Salesforce required) and business intelligence tools
  • Proven ability to influence and partner with C-level stakeholders and senior sales leadership
  • Track record of developing industry-specific frameworks, sales plays, and value propositions
  • Bachelor's degree in business, economics, or related field

Nice to have

  • Experience at high-growth B2B SaaS companies, particularly in industry-focused GTM or vertical sales roles
  • Background in AI/ML, cloud infrastructure, or enterprise software companies serving multiple industries
  • Track record of scaling sales organizations through 3x+ growth periods in B2B software, "including territory expansion and comp plan evolution"
  • MBA or advanced degree
  • Experience building industry-specific go-to-market motions from scratch
  • Track record of scaling sales organizations through 3x+ growth periods in B2B software
  • Direct enterprise sales or sales engineering experience in complex, multi-stakeholder environments
  • Experience with emerging technologies (AI, ML) in enterprise contexts
  • Management consulting experience with focus on industry strategy or commercial excellence

What the JD emphasized

  • Sales Strategy & Operations Partner focused on the Industry segment
  • deep B2B SaaS expertise
  • industry-specific go-to-market strategies
  • industry-specific customer success
  • industry customer needs, pain points
  • industry-specific value propositions, use cases, and sales playbooks
  • industry characteristics and opportunity
  • industry benchmarks and best practices
  • industry-specific sales metrics and pipeline dynamics
  • industry best practices based on vertical nuances
  • market opportunities, competitive positioning, and whitespace within target industries
  • industry alignment
  • industry-specific feature requirements
  • industry performance reviews
  • industry-specific go-to-market strategies
  • industry-focused campaigns, events, and thought leadership initiatives
  • complex industry sales cycles and compliance requirements
  • industry-specific CRM configurations, and vertical market data management
  • vertical market data management
  • enterprise industry verticals with proven track record of driving growth in those markets
  • enterprise customers
  • enterprise sales teams
  • enterprise CRM systems (Salesforce required)
  • C-level stakeholders and senior sales leadership
  • industry-specific frameworks, sales plays, and value propositions
  • high-growth B2B SaaS companies, particularly in industry-focused GTM or vertical sales roles
  • AI/ML, cloud infrastructure, or enterprise software companies serving multiple industries
  • scaling sales organizations through 3x+ growth periods in B2B software
  • enterprise sales or sales engineering experience in complex, multi-stakeholder environments
  • emerging technologies (AI, ML) in enterprise contexts
  • industry strategy or commercial excellence