Gtm Strategy & Operations Lead - Bdr

OpenAI OpenAI · AI Frontier · San Francisco, CA · Go To Market

This role focuses on Go-To-Market (GTM) strategy and operations for AI products, specifically optimizing the BDR function. Responsibilities include improving lead enrichment, scoring, routing, building funnel reporting, diagnosing pipeline gaps, and designing outbound programs. The role requires experience in BDR/SDR strategy & operations, proficiency in CRM and data analysis tools, strong analytical and project management skills, and an understanding of the AI landscape.

What you'd actually do

  1. Improve lead enrichment, scoring, grading, and routing workflows to ensure high-quality, correctly prioritized lead delivery to the right sellers.
  2. Partner with Systems teams to design routing criteria and workflows within CRM and marketing automation tools.
  3. Build and maintain reporting to track lead and pipeline progression across the full funnel — from lead to MQL to qualified opportunity.
  4. Diagnose pipeline creation gaps and funnel drop-offs by product, segment, region, and deal size.
  5. Support design on pipeline targets to ensure sufficient coverage against targets

Skills

Required

  • BDR/SDR strategy & operations
  • top of funnel
  • sales programs
  • revenue operations
  • strategy
  • Salesforce.com
  • SQL
  • Excel
  • analytical skills
  • project management skills
  • communication skills
  • understanding of the AI landscape

Nice to have

  • high-growth, technology company experience
  • attention to detail
  • cross-functional initiatives experience
  • executive presence
  • ability to thrive in ambiguity
  • ability to work autonomously
  • exceptional organizational skills
  • ability to operate with high horsepower
  • adept at frequent context switching
  • working on multiple projects at once
  • expansive ownership
  • ruthless prioritization

What the JD emphasized

  • high-growth, technology company
  • lead management
  • pipeline creation
  • prospecting effectiveness
  • high-growth sales teams
  • early stages of the funnel
  • lead enrichment
  • scoring
  • grading
  • routing
  • lead delivery
  • routing criteria
  • workflows
  • marketing automation tools
  • lead and pipeline progression
  • full funnel
  • pipeline creation gaps
  • funnel drop-offs
  • pipeline targets
  • outbound programs
  • prospecting effectiveness
  • top of funnel
  • sales programs
  • revenue operations
  • strategy
  • Salesforce.com
  • data analysis tools
  • SQL
  • Excel
  • analytical skills
  • attention to detail
  • project management skills
  • cross-functional initiatives
  • communication skills
  • executive presence
  • AI landscape
  • ambiguity
  • work autonomously
  • organizational skills
  • high horsepower
  • context switching
  • multiple projects
  • expansive ownership
  • ruthless prioritization