Head of Apac Field Marketing

Cursor · Coding AI · Singapore · Marketing

This role is for a Head of APAC Field Marketing at Cursor, a company whose mission is to automate coding. The role focuses on leading a team to design, execute, and optimize regional marketing strategies to drive pipeline and revenue, with a strong emphasis on data-driven decision-making and sales partnerships.

What you'd actually do

  1. Architect the Theater Strategy: Develop comprehensive marketing plans across regions, segments, and industries to both land and expand in the largest enterprise accounts.
  2. Deliver theatre growth plans: Build differentiated strategies, scalable programs, and world class events across buying personas and industries, delivering at-scale and account-based tactics. You also won’t be afraid to jump in and execute alongside your team!
  3. Lead a Remote Fleet: Manage and mentor a geographically dispersed team. You’ll be responsible for hiring, onboarding, and fostering a culture of high performance and continuous learning.
  4. Establish executive-level reporting: Build comprehensive dashboards and KPI frameworks that track pipeline, program ROI, and business impact.
  5. Proven people leader: 10+ years of progressive leadership experience with a track record of building, scaling, and inspiring high-performing marketing teams.

Skills

Required

  • Field Marketing strategy development
  • Go-to-market strategy
  • Pipeline and revenue generation
  • Team leadership and management
  • Sales partnership and collaboration
  • Data analysis and reporting
  • Budget management
  • Executive presentation skills
  • Change management

Nice to have

  • Experience in a high-growth, fast-paced environment
  • Experience with enterprise and strategic accounts
  • Talent development and succession planning

What the JD emphasized

  • drive pipeline and revenue
  • outcome-obsessed
  • track lead flow from initial touchpoint to closed-won revenue
  • drive data-informed strategy
  • demonstrate marketing's contribution to revenue
  • high-impact activities
  • track record of building, scaling, and inspiring high-performing marketing teams
  • drive career growth
  • navigate ambiguity in fast-paced, high-growth environments
Read full job description

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the Role

As the Head of APAC Field Marketing, you are the chief marketing architect of our go-to-market engine across the Enterprise and Strategic teams. You will lead a high-performing team of Field Marketing Managers to design, execute, and optimize regional marketing strategies that drive pipeline and revenue.

We are looking for a player-coach who is as comfortable interpreting a dashboard as they are commanding a room during a QBR. If you think business-first, are outcome-obsessed and thrive in high-growth, fast-paced environments, we want to talk.

What You’ll Do

Strategic Leadership & Revenue Growth

  • Architect the Theater Strategy: Develop comprehensive marketing plans across regions, segments, and industries to both land and expand in the largest enterprise accounts.
  • Deliver theatre growth plans: Build differentiated strategies, scalable programs, and world class events across buying personas and industries, delivering at-scale and account-based tactics. You also won’t be afraid to jump in and execute alongside your team!
  • Galvanize Sales Partnerships: Act as a trusted strategic advisor to Sales and Inside Sales Leadership through compelling executive presentations, insights-driven recommendations, and business reviews.
  • Outcome Optimization: Track lead flow from initial touchpoint to closed-won revenue. Partner with Sales Ops to refine conversion metrics and maximize ROI.

Team Orchestration & Development

  • Lead a Remote Fleet: Manage and mentor a geographically dispersed team. You’ll be responsible for hiring, onboarding, and fostering a culture of high performance and continuous learning.
  • Drive cultural excellence: Foster a culture of innovation, accountability, data-driven decision-making, and collaborative execution across geographically distributed teams.
  • Develop future leaders: Own talent strategy including succession planning, career pathing, and leadership development to build bench strength for sustained growth.
  • Cross-Functional Advocacy: Serve as the "voice of the theater" back to Corporate Marketing to ensure regional needs are met and global initiatives are successfully localized.

Analytics, Insights & Business Acumen

  • Establish executive-level reporting: Build comprehensive dashboards and KPI frameworks that track pipeline, program ROI, and business impact.
  • Drive data-informed strategy: Leverage analytics to identify growth opportunities, optimize resource allocation, measure program effectiveness, and demonstrate marketing's contribution to revenue.
  • Continuously optimize: Develop feedback loops and refinement processes that improve investment efficiency and program performance.
  • Budget Ownership: Manage the APAC roll-up budget, ensuring every dollar is allocated toward high-impact activities.

Your DNA

  • Proven people leader: 10+ years of progressive leadership experience with a track record of building, scaling, and inspiring high-performing marketing teams.
  • Coaching excellence: Demonstrated ability to develop talent, drive career growth, and create environments where top performers thrive.
  • Change management prowess: Ability to lead organizational transformation, drive adoption of new processes, and navigate ambiguity in fast-paced, high-growth environments.
  • The Data Storyteller: You don't just report numbers; you provide insights. You are fluent in the metrics that drive the business.
  • The Communicator: Exceptional presentation skills. You can build trust with C-suite executives and external partners alike.

Technical & Tactical Toolkit

Mobility:

Ability to travel as needed to support theater events and team meetings.

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