Head of Brand Marketing Tech, Xcm

Amazon Amazon · Big Tech · Seattle, WA · Marketing & PR

This role leads a team of engineers, creative technologists, and product managers to develop and deploy AI-powered creative solutions and marketing technology at a global scale. The focus is on improving creative production, content generation, and marketing automation, with end-to-end ownership of creative technology products. The leader will translate marketing needs into AI solutions, drive innovation through AI/ML and generative content tools, and manage the integration of AI into creative workflows, including governance for AI-generated content.

What you'd actually do

  1. Drive a team of engineers, creative technologists, and product managers to invent, build, test, and deploy AI-powered creative solutions and marketing technology at global scale reaching millions of customers.
  2. Oversee key functional areas around driving scalable, technology-driven improvements to our creative production, content generation, and marketing automation capabilities.
  3. Own the development and operations of creative technology and products end-to-end, from development, building, testing, and deployment.
  4. Translate creative and marketing needs into AI-powered technology solutions that scale both technically and operationally, building breakthrough creative experiences for our customers.
  5. Champion the integration of AI technologies into creative workflows, overseeing the development of proprietary creative AI tools, managing partnerships with external AI platforms, and establishing governance frameworks for AI-generated content that ensure brand consistency and legal compliance across all marketing touchpoints.

Skills

Required

  • Experience owning/driving roadmap strategy and definition
  • Experience with feature delivery and tradeoffs of a product
  • Experience managing teams and building solutions in distributed systems or developing large-scale web applications
  • 5+ years of managing, analyzing and communicating results to senior leadership experience, or a CPA and 5+ years of developing internet products and technologies experience
  • Experience overseeing all creative aspects of development production and post production
  • Bachelor's degree or above in Computer Science, Computer Engineering, or related fields at time of application
  • Experience managing teams, or experience leading engineering teams as a mentor or tech lead
  • Experience Experienced with end-to-end ownership of major project deliverables
  • Experience leading engineering discussions around technology decisions and strategy related to a product
  • Experience with a variety of digital media workflows and post production
  • Experience and understanding of the workflow within a marketing, production, or creative department or company
  • Experience communicating and delivering presentations to customers, stakeholders, and/or teammates
  • Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience working with customers with a passion for delivering exceptional service
  • Experience with strong project management skills and the ability to thrive in a fast-paced environment
  • Deep understanding of AI/ML technologies, generative AI platforms, and their application to creative and marketing use cases

Nice to have

  • Experience delivering consumer software products and services in a high growth environment
  • MBA, or Master's degree in computer science, engineering, analytics, mathematics, statistics, IT or equivalent
  • 9+ years of hands-on work managing complex technology projects experience
  • Experience creating brand guidelines
  • Experience with creative software ecosystems and their APIs/integrations
  • Business management or a related degree with focus on creative industries or marketing technology
  • 7-10 years of related experience with large scale strategic planning within a distributed creative organization

What the JD emphasized

  • AI-powered creative solutions
  • marketing technology
  • creative production
  • content generation
  • marketing automation
  • creative technology
  • AI/ML capabilities
  • generative content tools
  • automated creative production systems
  • AI technologies
  • proprietary creative AI tools
  • AI-generated content
  • brand consistency
  • legal compliance

Other signals

  • AI-powered creative solutions
  • generative content tools
  • marketing automation capabilities
  • AI-generated content